Direct Customer Communications Executive

TN United Kingdom; Welwyn Garden City; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a Direct Customer Communications Executive to enhance customer engagement through innovative email campaigns. This role involves collaborating with cross-functional teams to deliver effective communication strategies that resonate with customers. You will lead personalization initiatives and optimize campaign performance, ensuring that every email is impactful. Join a company that values inclusivity and offers a supportive environment while providing a comprehensive benefits package, including a generous holiday allowance and a bonus scheme. If you are passionate about customer communication and technology, this role is an exciting opportunity to make a difference.

Benefits

Annual bonus scheme

25 days holiday plus personal day

Maternity and adoption leave

Free virtual GP service

Employee Assistance Programme

Qualifications

• Experience onboarding new email technology and managing campaigns.
• Ability to influence stakeholders and optimize email performance.

Responsibilities

• Deliver engaging email campaigns and manage the creative process.
• Collaborate with teams to improve customer journeys and performance.

Skills

Email Campaign Management

Project Management

Stakeholder Liaison

HTML Email Coding

Experience with ESPs

Education

Bachelor's Degree

Tools

Email Personalization Platforms

Campaign Management Software

Job description

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Direct Customer Communications Executive, Welwyn Garden City

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Client:

Tesco

Location:

Job Category:

Customer Service

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EU work permit required:

Yes

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Job Reference:

00f7c2471bff

Job Views:

3

Posted:

08.05.2025

Expiry Date:

22.06.2025

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Job Description:

This role is responsible for working with Direct Customer Communications Managers and cross functional teams serving a specific customer group (and outcome for that group). This role will be responsible for executing Cross functional teams plans into Direct to Customer Communications that are engaging, relevant and help our customers as well as that communicate the key facets and benefits that the Cross functional team believe is appropriate for the given group of customers.

You will be responsible for:

Delivery of Email Direct Mail and Mobile planning across Campaigns, GHS, CRM including Clubcard statement, Tesco Group and Group comms.
Supporting the technology road map which includes leading on key personalisation initiatives in collaboration with technology.
Working with DCC Managers and the personalisation team to facilitate the orchestration of relevant, high performing customer journeys.
Supporting test & learn to optimise performance of cross channel comms (Email, Direct Mail and Mobile) ongoing and unlocking new opportunities
Writing technically excellent email briefs and manage the creative process production/build through to QA
Working collaboratively with stakeholders across the business to create, build and deploy email campaigns as required.
Defining and scoping audience targeting and reporting.
Contributing to channel expertise to offer insight and direction to comms planning and other stakeholders
Working to improve Email performance and effectiveness, including reporting and attribution.

You will need:

Experience onboarding new email technology
Planning and project management
Experience of end to end briefing,
development (build), deployment, analysis and reporting of email campaigns
Ability to liaise with and influence stakeholders of all levels
Experience of ESP's, campaign and personalisation platforms
HTML email coding

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What's in it for you:

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

Annual bonus scheme of up to 10% of base salary
Holiday starting at 25 days plus a personal day (plus Bank holidays)
26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About us:

Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We're committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities. We're a big business with diverse working patterns and many business areas which means that we can find something that works for you. Everyone is welcome at Tesco.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

NOTE: Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details on your agreed start date.

We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please visit https://www.tesco-careers.com/accessibility