Digital Strategy & Performance Lead

Walker & Sloan Ltd | Certified B Corp; Cardiff; On-site; GBP 90,000 - 120,000; Full time

Job summary

Walker and Sloan are a well known fully integrated digital marketing agency seeking a Head of Digital Strategy to lead the digital capability across paid search, paid social, programmatic and SEO. The role focuses on strategy, performance, measurement and team development to deliver measurable client ROI.

The candidate will drive integration across channels, oversee campaigns, set standards, and mentor a multidisciplinary team within a dynamic agency.

Qualifications

• Extensive experience in performance-focused digital marketing, preferably agency background.
• Proven ability to plan and optimise integrated campaigns to meet ROI/CPA targets.
• Strong leadership and mentoring skills with cross-functional collaboration.

Responsibilities

• Define and lead the digital strategy across paid search, paid social, programmatic and SEO.
• Oversee planning, execution and optimisation of campaigns; leverage DCO and programmatic opportunities.
• Set performance benchmarks and ensure delivery of digital KPIs across client accounts.
• Co-own measurement with Analytics/Media leadership; implement robust tracking and attribution.
• Lead and develop a multi-disciplinary digital team; hire and onboard as needed.

Skills

Digital marketing leadership

Programmatic advertising

Dynamic creative optimization

Leadership & team management

Analytics & data-driven

Client & stakeholder management

Platform proficiency

Industry certifications

Innovation & thought leadership

Commercial acumen

Strategic & results-driven

Collaborative & influential

Organised & resilient

Inclusive leadership

Tools

Google Ads

Meta Ads Manager

GA4

Google Tag Manager

Job description

Walker and Sloan are a well known fully integrated digital marketing agency seeking a Head of Digital Strategy to lead the digital capability across paid search, paid social, programmatic and SEO. The role focuses on strategy, performance, measurement and team development to deliver measurable client ROI.

The candidate will drive integration across channels, oversee campaigns, set standards, and mentor a multidisciplinary team within a dynamic agency.