Digital Strategist

EPAM Systems; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

EPAM Employee Stock Purchase Plan (ESN

Private medical & dental insurance

Pension plan

Cycle scheme & season ticket loans

Learning and development opportunities

Regular social events

Job summary

Empathy Lab By EPAM in London seeks a Digital Strategist to bridge technical complexity with creative storytelling. This hybrid role focuses on developing market propositions and delivering strategic leadership on live projects for global clients, transforming marketing through AI-powered solutions.

You will translate AI and marketing tech into compelling narratives, lead executive-level workshops, and collaborate with creative, data science and engineering teams to drive measurable business

Qualifications

• 7+ years in marketing strategy, go-to-market planning or consultancy in digital/creative contexts.
• Strong storytelling and narrative development for senior decision-makers.
• Ability to translate complex AI/tech into client-ready strategies and proposals.

Responsibilities

• Define and package AI/marketing tech propositions into compelling go-to-market assets.
• Create narratives showing commercial value to senior marketing leaders.
• Collaborate with creative, copywriting and engineering teams on proposals and pitches.
• Lead strategic work on client engagements ensuring solutions align with goals and deliver impact.
• Build relationships with senior stakeholders and act as trusted advisor.
• Drive integrated strategies across creative, media and technical delivery streams.
• Lead executive-level presentations and strategy workshops with clarity.
• Identify growth opportunities within key accounts and support business development.
• Ensure strategic deliverables meet industry-leading standards.

Skills

Marketing strategy

Go-to-market

Storytelling

Presentation skills

Stakeholder management

AI understanding

Tools

PowerPoint

MS Office

Job description

We're looking for a Digital Strategist to join our hybrid team in London. This is not a traditional consulting role, this role is designed for a strategic thinker with exceptional storytelling ability and a passion for bridging technical complexity with creative clarity. You will split your time between creating market propositions and delivering strategic leadership on live projects, working with global clients to transform marketing through AI-powered solutions.

About Empathy Lab By EPAM

At Empathy Lab, we believe that in an era reshaped by artificial intelligence, technology should make experiences feel more human, not less. As EPAM's flagship AI-native global agency, we operate at the unique intersection of business strategy, human creativity and advanced engineering. We help modern CMOs and digital leaders design, build and scale intelligent, human-centred growth systems.

By bridging EPAM's world-class software engineering and AI capabilities with top-tier creative and strategic digital services, we turn complex technical solutions into deeply engaging brand experiences.

Responsibilities

• Define and package propositions that translate complex AI and marketing technology solutions into compelling storytelling and go-to-market assets
• Create narratives that demonstrate the commercial and strategic value of technical solutions for senior marketing decision-makers
• Collaborate with creative teams, copywriters and engineers to co-create proposals, pitches and marketing materials that drive new business
• Act as strategic lead on active client engagements ensuring solutions align with business goals and deliver measurable impact
• Build strong relationships with senior stakeholders including CMOs and digital leaders, acting as a trusted advisor
• Drive integrated strategies across creative, media and technical delivery streams to ensure cohesive client solutions
• Use real-world implementation insights to refine propositions, tools and methodologies for future engagements
• Lead and facilitate executive-level presentations and strategy workshops with clarity and authority
• Identify growth opportunities within key accounts and support business development efforts
• Ensure all strategic deliverables meet industry-leading standards for insight, creativity and effectiveness

Requirements

• At least 7 years of experience in marketing strategy, go-to-market planning or consultancy within a digital or creative context
• Strong understanding of creative production and media planning processes
• Proven ability to turn complex technical capabilities into clear, client-ready strategies and narratives
• High level of interest and understanding of artificial intelligence, automation and emerging marketing technologies
• Excellent presentation, communication and storytelling skills with strong attention to detail
• Ability to manage multiple priorities across global accounts in a matrixed structure
• Hands-on approach with capability to deliver strategic work while supporting implementation phasesStrong analytical mindset combined with creativity and commercial acumen
• Comfortable collaborating with engineers, data scientists and creative professionals on integrated projects

We offer

• EPAM Employee Stock Purchase Plan (ESPP)
• Protection benefits including life assurance, income protection and critical illness cover
• Private medical insurance and dental care
• Employee Assistance Program
• Competitive group pension plan
• Cyclescheme, Techscheme and season ticket loans
• Various perks such as free Wednesday lunch in-office, on-site massages and regular social events
• Learning and development opportunities including in-house training and coaching, professional certifications, and courses
• If otherwise eligible, participation in the discretionary annual bonus program
• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program