Senior Campaign Marketing Manager

EPAM Systems, Inc.; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

ESPP

Life insurance

Private medical insurance

Dental care

Pension plan

Free Wednesday lunch in-office

On-site massages

Job summary

EPAM Systems, Inc. is seeking a Senior Campaign Marketing Manager in London to lead strategy, planning and governance of integrated marketing campaigns aligning go-to-market objectives with growth priorities.

You will manage a team of Global Horizontal Integrated Campaign Managers and collaborate with Portfolio GTM, Content, Digital, Field Marketing, Partner Marketing and Sales to drive measurable pipeline and growth across EPAM’s portfolio in technology and professional services.

Qualifications

• Bachelor’s degree in marketing, project management, business, communications or related field.
• 8+ years of experience in B2B technology marketing or integrated campaigns.
• Proven track record leading global or multi-regional marketing programmes in technology or professional services environments.
• Strong understanding of audience segmentation, customer journeys, campaign measurement and pipeline generation.
• Excellent stakeholder management and leadership skills in a matrix structure.

Responsibilities

• Translate horizontal portfolio priorities into integrated campaign strategies that align with business objectives.
• Own campaign portfolio planning, prioritisation, investment allocation, governance and performance measurement.
• Lead and develop a team of Global Horizontal Integrated Campaign Managers with clear coaching and direction.
• Establish campaign operating models, planning rhythms, governance processes and launch readiness frameworks.
• Define campaign strategy including audience segmentation, messaging, positioning, channel mix and measurement standards.
• Partner with cross-functional teams to manage narratives, content strategy and activation across multiple channels.
• Monitor campaign performance, identify optimisation opportunities and provide recommendations for future investment.
• Manage campaign budgets and resource allocation across initiatives and priorities.
• Leverage marketing technology and analytics to drive campaign effectiveness and operational efficiency.
• Deliver executive reporting and insights to senior leadership while ensuring consistency and continuous improvement.

Skills

Audience segmentation

Campaign measurement

Channel mix

Leadership

Stakeholder management

Marketing automation

CRM platforms

ABM tools

Education

Bachelor’s degree in marketing

Tools

Marketing automation platforms

CRM systems

ABM tools

Job description

We're looking for a Senior Campaign Marketing Manager to join our hybrid team in London.In this global role, you will lead the strategy, planning, governance and performance of integrated marketing campaigns that support EPAM's strategic growth priorities. Acting as the link between go-to-market strategy and execution, you will turn market opportunities, customer insights and business goals into focused, data-driven campaigns.You will manage a team of Global Horizontal Integrated Campaign Managers and work with cross-functional stakeholders including Portfolio GTM, Content, Digital, Field Marketing, Partner Marketing, Sales and Centres of Excellence to deliver measurable outcomes and drive growth across EPAM’s horizontal portfolio such as consulting, engineering, data, AI, cloud, digital experience and cybersecurity.ResponsibilitiesTranslate horizontal portfolio priorities into integrated campaign strategies that align with business objectivesOwn campaign portfolio planning, prioritisation, investment allocation, governance and performance measurementLead and develop a team of Global Horizontal Integrated Campaign Managers with clear coaching and directionEstablish campaign operating models, planning rhythms, governance processes and launch readiness frameworksDefine campaign strategy including audience segmentation, messaging, positioning, channel mix and measurement standardsPartner with cross-functional teams to manage narratives, content strategy and activation across multiple channelsMonitor campaign performance, identify optimisation opportunities and provide recommendations for future investmentManage campaign budgets and resource allocation across initiatives and prioritiesLeverage marketing technology and analytics to drive campaign effectiveness and operational efficiencyDeliver executive reporting and insights to senior leadership while ensuring consistency and continuous improvementRequirementsBachelor’s degree in marketing, project management, business, communications or related fieldAt least 8 years of experience in B2B technology marketing, integrated campaigns, demand generation or go-to-market strategyMinimum 2 years of experience in managing and developing teamsProven track record in leading global or multi-regional marketing programmes in technology or professional services environmentsStrong understanding of audience segmentation, customer journeys, campaign measurement and pipeline generationExcellent stakeholder management and leadership skills in a matrix structureStrong analytical, organisational and project management capabilityProficiency with marketing automation, CRM and campaign management platformsExperience with ABM programmes and related toolsDemonstrated ability to manage budgets, priorities and multiple workstreams effectivelyWe offerEPAM Employee Stock Purchase Plan (ESPP)Protection benefits including life assurance, income protection and critical illness coverPrivate medical insurance and dental careEmployee Assistance ProgramCompetitive group pension planCyclescheme, Techscheme and season ticket loansVarious perks such as free Wednesday lunch in-office, on-site massages and regular social eventsLearning and development opportunities including in-house training and coaching, professional certifications, and coursesIf otherwise eligible, participation in the discretionary annual bonus programIf otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program