Digital Publishing Assistant

New Look; Greater London; On-site; GBP 30,000 - 38,000; Full time

Benefits offered by this job

40% staff discount

Friends & family discounts

Virtual GP access

Life assurance from day one

Extra paid day off on birthday

Enhanced parental leave

Season ticket loans

Cycle2Work scheme

Retail Trust partnership

Fashion & Textile Children's Trust

Job summary

New Look is seeking a detail‑focused content publishing professional to support daily publishing across our website and app. You’ll manage promotions, site messaging and campaigns within CMS tools, and work with Storyly to enhance app communications.

You’ll also assist with content testing, QA and launch activities, ensuring consistency with brand standards. You’ll collaborate with Ecommerce, Marketing, CRM, Trading and Product teams to prioritise priorities and improve customer experience

Qualifications

• Publish content across web and app, including homepages and campaigns.
• Manage site messaging and campaign updates within CMS systems.
• Build and maintain content with app engagement tools like Storyly.
• Support the setup, QA and launch of content A/B tests across web and app channels.

Responsibilities

• Build and publish content across web and app, including homepages, landing pages, editorial and campaign content.
• Manage promotional content, site messaging and campaign updates within CMS platforms.
• Build and maintain content within third‑party tools such as Storyly to support app engagement and customer communications.
• Support the setup, QA and launch of content A/B tests across web and app channels.
• Perform post-publication checks to ensure content, imagery, links and customer journeys are functioning correctly.
• Support UAT, business sign-off and launch activities for new functionality and site enhancements.
• Ensure content follows brand guidelines, template governance and digital design standards.
• Implement delivery messaging, sale updates and trading changes during key commercial periods.
• Work closely with Ecommerce, Marketing, CRM, Trading and Product teams to support business priorities.
• Support the identification of opportunities to improve content execution, processes and customer experience.
• Effectively prioritise workload with support from the Junior Publishing Manager, balancing BAU, campaign and trading activity.
• Build knowledge of publishing tools and platforms and support continuous improvement initiatives.
• Develop an understanding of wider ecommerce, marketing and trading processes, and how content supports commercial performance.

Skills

Content publishing

CMS platforms

App engagement tools

Campaign management

Attention to detail

Tools

Hybris

Amplience

Storyly

Job description

We’re the feel-good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and over 300 stores in the UK.

By living our values - we play to win, customer obsessed, we are one and it starts with me - we deliver That New Look Feeling for our customers and each other.

The Role:

Support the day-to-day delivery of content across newlook.com and the app, ensuring a high-quality customer experience and accurate execution of trading and marketing activity. Develop expertise across CMS, content publishing, promotional management, app engagement tools and testing platforms, becoming a trusted subject matter expert within the team.

WHATS IN IT FOR YOU:

• 40% staff discount plus friends & family discounts throughout the year
• Access to our reward platform for external discount and offers
• Virtual GP access for you and your children – it allows you to speak to a doctor at a time and date that suits you
• All employees are covered by our life assurance policy from day one
• Unlock extra leave with our buy more holiday scheme.
• Celebrate YOU! Enjoy an extra paid day off on your birthday each year
• Enhanced maternity, paternity and adoption leave, and shared parental leave (eligible after 2 years’ service).
• Spread the cost of your commute with interest‑free season ticket loans
• Do your bit for the environment and save money with our Cycle2Work scheme
• We're proud to partner with the Retail Trust and Fashion & Textile Children's Trust

What you’ll be doing:

• Build and publish content across web and app, including homepages, landing pages, editorial and campaign content.
• Manage promotional content, site messaging and campaign updates within CMS platforms.
• Build and maintain content within third‑party tools such as Storyly to support app engagement and customer communications.
• Support the setup, QA and launch of content A/B tests across web and app channels.
• Perform post-publication checks to ensure content, imagery, links and customer journeys are functioning correctly.
• Support UAT, business sign-off and launch activities for new functionality and site enhancements.
• Ensure content follows brand guidelines, template governance and digital design standards.
• Implement delivery messaging, sale updates and trading changes during key commercial periods.
• Work closely with Ecommerce, Marketing, CRM, Trading and Product teams to support business priorities.
• Support the identification of opportunities to improve content execution, processes and customer experience.
• Effectively prioritise workload with support from the Junior Publishing Manager, balancing BAU, campaign and trading activity.
• Build knowledge of publishing tools and platforms (including Hybris, Amplience and Storyly) and support continuous improvement initiatives.
• Develop an understanding of wider ecommerce, marketing and trading processes, and how content supports commercial performance.
• Stay informed on competitor activity, customer experience trends and digital best practice.
• Attend daily and weekly briefings with the Digital & Ecommerce team.
• Provide on‑call support during peak trading periods, including some weekend and evening cover.

Who you are:

• Highly organised with strong attention to detail.
• Strong written and verbal communication skills.
• Able to manage multiple priorities and work to tight deadlines in a fast‑paced environment.
• Interest in ecommerce, digital content and online customer experiences.
• Eager to learn new systems, tools and processes.
• Proactive team player with a collaborative approach and strong problem‑solving skills.
• Strong digital literacy and proficiency in Microsoft Office.
• Ability to work accurately under pressure and manage multiple tasks effectively.
• Experience of, or exposure to, CMS platforms, ecommerce, retail, marketing or digital environments.
• Basic understanding of content publishing, testing and optimisation principles.
• Awareness of competitor digital experiences, industry best practice and emerging digital technologies.

Why New Look?

We care about you and the planet and believe fashion should be a force for positive change. We celebrate inclusion and diversity in everything we do. We’re proud of our inclusive culture and our talented team members who embrace our shared purpose, behaviours and values.

We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals.

We pride ourselves on being a flexible employer, our colleagues work a range of patterns. If you have a specific pattern in mind, we're keen to discuss this with you in line with the output needed for the role.