Senior Copywriter

New Look; Greater London; On-site; GBP 28,000 - 39,000; Full time

Benefits offered by this job

Staff discount

Family discounts

Rewards platform

Virtual GP

Life assurance

Extra leave

Birthday day off

Maternity/paternity/adoption leave

Cycle2Work

Job summary

New Look in London is seeking a creative copywriter to maintain our brand tone of voice across digital and physical touchpoints, delivering copy that is clear, commercial and on-brand. Reporting to the Senior Fashion Editor, you’ll write captions for Instagram, push notifications and campaigns while shaping seasonal concepts.

Collaborating with the Creative, Brand and Social teams, you’ll craft engaging multi-channel copy, support campaigns and help evolve our content strategy with meticulous

Qualifications

• 4+ years’ experience within a fashion/retail environment in a copywriting role.
• Excellent written English with editorial awareness and meticulous sub-editing skills.
• Proven ability to work quickly and accurately under tight deadlines.

Responsibilities

• Owning the brand tone of voice across all touchpoints.
• Writing clear, concise copy that demonstrates fashion knowledge and maintains New Look tone.
• Create multi-channel copy including campaigns, emails, push notifications, social captions, site content and in-store messaging.
• Support Senior Fashion Editor with idea generation for campaigns and content.
• Collaborate with Creative, Brand and Social teams to ensure consistency across channels.

Skills

Copywriting

Brand tone of voice

Editing

SEO

Time management

Fashion knowledge

Job description

Posted Wednesday 19 August 2026 at 01:00

We’re the feel-good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and over 300 stores in the UK.

By living our values - we play to win, customer obsessed, we are one and it starts with me - we deliver That New Look Feeling for our customers and each other.

The Role:

An integral part of the Content team, and sitting in the creative copywriting team, you will maintain the New Look tone of voice across all digital and physical touchpoints, delivering creative yet commercially minded copy and content.

Reporting into the Senior Fashion Editor, this role would suit a creative individual with an abundance of ideas, an impeccable grasp of grammar and a real eye for detail. You should feel just as comfortable brainstorming seasonal concepts as you do writing captions for Instagram and reactive push notifications.

Working closely with the Creative, Brand and Social teams to ensure consistency across all channels, you’ll write compelling, original and informative copy and contribute to the ongoing evolution of our brand voice.

WHATS IN IT FOR YOU:

• 40% staff discount plus friends & family discounts throughout the year
• Access to our reward platform for external discount and offers
• Virtual GP access for you and your children – it allows you to speak to a doctor at a time and date that suits you
• All employees are covered by our life assurance policy from day one
• Unlock extra leave with our buy more holiday scheme.
• Celebrate YOU! Enjoy an extra paid day off on your birthday each year
• Enhanced maternity, paternity and adoption leave, and shared parental leave (eligible after 2 years’ service).
• Spread the cost of your commute with interest-free season ticket loans
• Do your bit for the environment and save money with our Cycle2Work scheme
• We're proud to partner with the Retail Trust and Fashion & Textile Children's Trust

What you’ll be doing:

• Owning the brand tone of voice across all touchpoints
• Writing clear, concise and accurate copy that demonstrates good brand and fashion knowledge, while maintaining the New Look tone of voice
• Create multichannel copy, i ncluding but not limited to: campaign strap lines and narratives, editorials, marketing emails, push notifications, app inbox messages, PPC and paid social ads, site furniture, packaging, Instagram stories, Twitter, Facebook, TikTok and Instagram feed captions, in store POS / windows, tannoy announcements, crisis comms, PR, UX, radio, video, homepages and OOH ads.
• Support the Senior Fashion Editor and Senior Content and AD Lead with idea generation for campaigns, content and concepts
• Building and maintaining a relationship with key areas of the business, including Creative, Marketing and Social – you’re an integral part of the brand so will need to be a true team player who’s comfortable working with colleagues across all departments
• Support with Kind (sustainability) copy and projects, keeping up to date with latest legal guidelines
• Concept engaging copy for promotions and reactive trade pushes
• Create seasonal and directional POS / messaging for stores
• Supporting the Senior Fashion editor – when absent, allocating team’s workload, standing in at meetings, plus editing and signing off copy
• Any ad-hoc duties

Who you are:

• 4+ years’ experience within a fashion/retail environment in a copywriting role
• Excellent written English with editorial awareness and meticulous sub-editing skills
• A proven ability to work quickly and efficiently with accuracy and attention to detail
• Working knowledge of SEO best practices, plus an understanding of c hannel-specific nuance and customer journey
• Excellent time-management skills with the ability to meet tight deadlines and prioritise multiple projects / tasks
• Impressive knowledge of fashion, seasonal trends, pop culture references, designers and brands
• Great organisational skills
• A positive approach to feedback and excellent communication skills

Why New Look?

We care about you and the planet and believe fashion should be a force for positive change . We celebrate inclusion and diversity in everything we do. We’re proud of our inclusive culture and our talented team members who embrace our shared purpose, behaviours and values.

We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals.

We pride ourselves on being a flexible employer, our colleagues work a range of patterns. If you have a specific pattern in mind, we're keen to discuss this with you in line with the output needed for the role.

Please ensure that your CV is in simple format e.g. Microsoft Word when applying using your CV to ensure smooth applicationprocess.