Digital Product Specialist

TipTopJob; Crewe by Farndon; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the automotive sector is seeking a Digital Product Specialist to manage and optimize their Car Configurator platform. This role involves collaborating with various teams to ensure accurate product representation and delivering insights through web analytics. Ideal candidates will have experience in automotive environments and proficiency in tools like Adobe Photoshop and Google Analytics.

Qualifications

• Experience in automotive or luxury brand environments.
• Background with Product Marketing teams.
• Experience using configuration tools.

Responsibilities

• Manage product information and data logic across platforms.
• Collaborate with internal teams for data representation.
• Produce web analytics reports and insights.

Skills

Attention to detail

Technical skills

Creative capability

Web analytics

Tools

Adobe Photoshop

Adobe Experience Manager

Google Analytics

Job description

Location: Hybrid : 3 days on-site

Contract: Until 31st January 2026 (Potential extension)

Hours: 37 per week

Outside IR35

Overview

We are seeking a Digital Product Specialist to support the management and optimisation of a high-profile automotive Car Configurator platform across both Public and Retailer-facing applications. This role plays a key part in ensuring product data, logic, and visual assets are accurately represented, directly supporting revenue-driving initiatives such as new model launches and yearly updates.

The successful Digital Product Specialist will combine a keen eye for detail with strong technical and creative skills, and bring experience with configuration systems, marketing platforms, and digital tools including Adobe Experience Manager and Photoshop.

Key Responsibilities

New Product Launches and Model Year Updates

1. Author and manage product information, data logic, and assets across Public and Retailer configurator platforms.
2. Collaborate with internal Product Marketing, Pricing, and Vehicle Configuration teams to interpret and represent data correctly.
3. Resolve logic issues and ensure smooth product presentation.
4. Align with the Visual Media team to confirm the accuracy of visual assets.

Platform Development

1. Support the Product Owner in enhancing functionality and user experience across the platform.

Ongoing Platform Support

1. Act as the day-to-day liaison for updates and issue resolution.
2. Coordinate with third-party suppliers to manage bugs and maintain platform reliability.

Reporting and Analytics

1. Produce web analytics reports using tools such as Google Analytics.
2. Generate insights into platform effectiveness, usage trends, and customer engagement.

Essential Skills And Experience

• Experience in the automotive, luxury brand, or related agency environments.
• Background working with Product Marketing teams and product description systems.
• Experience using configuration tools and working with configuration data.
• Competent in purchase order handling and general budget tracking.
• Creative capability with experience using Adobe Photoshop.
• Familiarity with Adobe Experience Manager or similar CMS platforms.
• Experience delivering reports and insights using web analytics tools.

This is an ideal opportunity for a Digital Product Specialist looking to make a meaningful contribution to a premium automotive brand's digital platforms. If you're a detail-oriented professional with both creative flair and technical strength, we'd love to hear from you.