Digital PR Team Lead - Liberty Marketing

PRmoment; Cardiff; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

36 days off a year

Private healthcare

Perkbox

Job summary

Liberty is looking for a seasoned Digital PR lead to steer the agency’s flagship Digital PR team in Cardiff. You will translate strategic direction into clear priorities, manage a team’s performance, and drive commercial outcomes through high-impact campaigns and strong media relationships.

Reporting to the Organic Search Director, you’ll oversee forecasting, margin, utilisation and client communications, while collaborating with SEO, Content, Paid Media and Social teams to deliver joined-up

Qualifications

• Led a Digital PR team in an agency with client outcomes and commercial results.
• Experience in agencies of 20–100 staff across SEO, content, digital PR, paid media and social.
• Proven ability to grow a channel's client list and revenue.
• Comfortable discussing forecast and margin with leadership.

Responsibilities

• Lead the Digital PR team to hit client KPIs and commercial targets.
• Set campaign standards for outreach and media relationships.
• Manage capacity, deadlines and performance reviews.
• Lead client calls and QSRs, linking performance to client goals.
• Collaborate with SEO, Content, Paid Media, Social and Client Services.

Skills

Leadership

Client management

Media relations

Forecasting

Margin management

Team development

Recruitment

Onboarding

Training

Upselling

Job description

**The job**You’d run our Digital PR team: its people, its clients and its revenue number. You’d report to our Organic Search Director and work closely with them, turning strategic direction into clear priorities and standards for the team.You’d have the data you need to make decisions (revenue, margin, utilisation), and you’d sit alongside our other channel leads (SEO, Content, Social and Paid Media) working on the same challenges. You’d stay billable, mostly through advisory work, review and client communication, and you’d be supported and coached by senior leadership.**What you’d be doing**You’d lead the Digital PR team to hit its client KPIs and commercial targets. That means setting the standard for our campaigns, outreach and media relationships, managing capacity, allocation and deadlines, and making sure every piece of work shows clear commercial value. You’d lead client calls and QSRs, connecting performance back to what each client is trying to achieve.You’d also:* Manage and develop your people through regular 1:1s and quarterly reviews, deal with underperformance promptly, and support recruitment, onboarding and training.* Grow the channel by driving renewals and upsells with Client Services, and bringing commercially grounded Digital PR input to pitches.* Own the channel’s numbers (forecast, margin, utilisation) and spot where we can be more efficient.* Be the escalation point when a client or a campaign is off track.* Keep the service current by finding better ways of working (new ideas, automation) and staying ahead of how search and the media are changing, including earning visibility in AI answers.* Work with SEO, Content, Paid Media, Social and Client Services so clients get joined-up strategies and campaigns.* Step into delivery when the team needs it to protect a deadline.**Who we think this is*** You’ve led a Digital PR team in an agency and been judged on client outcomes and commercial results (retention, revenue, margin).* You’ve probably been at an agency of 20 to 100 people, with SEO, content, digital PR, paid media and social on the services list.* You know what makes a campaign land with journalists, and you’ve built the media relationships and the coverage to show for it.* You’ve grown a channel’s client list and revenue.* You’ve hired and developed people, and managed underperformance.* You’re comfortable in commercial conversations, with a founder or marketing director asking why the spend is worth it, and with colleagues asking about forecast and margin.* You’ve worked in at least one of ecommerce, B2B lead generation, beauty and wellbeing, or financial services.If most of this sounds like you, we’d like to hear from you. If there are gaps, tell us in your application what you’d bring instead.**Where it could lead**As the channel grows, there’s room to take on more responsibility for its commercial performance, its people and how the service develops.**About Liberty**We’ve been in Cardiff since 2008 and we’re one of the largest independent digital agencies in Wales. We were chosen this year by Visit Wales for the biggest marketing account in the country. Our CEO, Gareth, is a true digital marketer who built an agency, and sits on the board of the CIM. Doing good marketing is at the core of what we stand for. Our people speak at Hero Conf, Brighton SEO and Women in Tech.You’d be leading a Digital PR team known for doing some exciting work, including a single Astutis campaign that earned 54 new AI citations.Our values are Accountable, Brave and Curious. In practice this means that you own the outcome, say when something isn’t working, and keep looking for a better way to do it.* 36 days off a year (25 holiday, bank holidays and Christmas closure)* Private healthcare* Perkbox* One day a week in the Cardiff office if you’re commutable, quarterly visits if you’re remotely basedIf you’re interested, send us your CV and a short note on a team you’ve led and a campaign whose results you’re proud of. We look forward to hearing from you.