Digital PR Team Lead

Liberty Marketing; Cardiff; Hybrid; GBP 55,000 - 90,000; Full time

Benefits offered by this job

36 days off a year (holiday + holidays

Hybrid with Cardiff office visits

Job summary

Liberty Marketing in Cardiff (UK) seeks a Digital PR leader to drive client KPIs, manage a growing team, and own the channel’s commercial performance. You will work with SEO, Content, Paid Media, and Client Services to craft joined-up campaigns, mentor staff through regular reviews, and help secure renewals and new business.

The role requires experience leading an agency Digital PR function, with a focus on measurable outcomes and strong media relationships.

Qualifications

• Proven experience leading a Digital PR team in an agency setting.
• Track record of delivering client outcomes and commercial results (retention, revenue, margin).
• Comfortable in commercial conversations with leadership and clients.

Responsibilities

• Lead the Digital PR team to hit client KPIs and commercial targets.
• Manage and develop team through regular 1:1s and reviews, and support recruitment and onboarding.
• Grow the channel by driving renewals and upsells with Client Services.
• Own channel metrics: forecast, margin, utilisation, and ensure efficiency.
• Be escalation point when campaigns derail and adapt to new ideas and AI developments.
• Collaborate with SEO, Content, Paid Media, Social and Client Services for joined-up strategies.
• Step into delivery to protect deadlines when needed.

Skills

Leadership

Client outcomes focus

Commercial mindset

Agency experience

Media relations

Job description

You’d run our Digital PR team: its people, its clients and its revenue number. You’d report to our Organic Search Director and work closely with them, turning strategic direction into clear priorities and standards for the team.

You’d have the data you need to make decisions (revenue, margin, utilisation), and you’d sit alongside our other channel leads (SEO, Content, Social and Paid Media) working on the same challenges. You’d stay billable, mostly through advisory work, review and client communication, and you’d be supported and coached by senior leadership.

What you’d be doing

You’d lead the Digital PR team to hit its client KPIs and commercial targets. That means setting the standard for our campaigns, outreach and media relationships, managing capacity, allocation and deadlines, and making sure every piece of work shows clear commercial value. You’d lead client calls and QSRs, connecting performance back to what each client is trying to achieve.

You’d also:

• Manage and develop your people through regular 1:1s and quarterly reviews, deal with underperformance promptly, and support recruitment, onboarding and training.
• Grow the channel by driving renewals and upsells with Client Services, and bringing commercially grounded Digital PR input to pitches.
• Own the channel’s numbers (forecast, margin, utilisation) and spot where we can be more efficient.
• Be the escalation point when a client or a campaign is off track.
• Keep the service current by finding better ways of working (new ideas, automation) and staying ahead of how search and the media are changing, including earning visibility in AI answers.
• Work with SEO, Content, Paid Media, Social and Client Services so clients get joined-up strategies and campaigns.
• Step into delivery when the team needs it to protect a deadline.

Who we think this is

• You’ve led a Digital PR team in an agency and been judged on client outcomes and commercial results (retention, revenue, margin).
• You’ve probably been at an agency of 20 to 100 people, with SEO, content, digital PR, paid media and social on the services list.
• You know what makes a campaign land with journalists, and you’ve built the media relationships and the coverage to show for it.
• You’ve grown a channel’s client list and revenue.
• You’ve hired and developed people, and managed underperformance.
• You’re comfortable in commercial conversations, with a founder or marketing director asking why the spend is worth it, and with colleagues asking about forecast and margin.
• You’ve worked in at least one of ecommerce, B2B lead generation, beauty and wellbeing, or financial services.

Where it could lead

As the channel grows, there’s room to take on more responsibility for its commercial performance, its people and how the service develops.

About Liberty

We’ve been in Cardiff since 2008 and we’re one of the largest independent digital agencies in Wales. We were chosen this year by Visit Wales for the biggest marketing account in the country. Our CEO, Gareth, is a true digital marketer who built an agency, and sits on the board of the CIM. Doing good marketing is at the core of what we stand for. Our people speak at Hero Conf, Brighton SEO and Women in Tech.

You’d be leading a Digital PR team known for doing some exciting work, including a single Astutis campaign that earned 54 new AI citations.

Our values are Accountable, Brave and Curious. In practice this means that you own the outcome, say when something isn’t working, and keep looking for a better way to do it.

• 36 days off a year (25 holiday, bank holidays and Christmas closure)
• One day a week in the Cardiff office if you’re commutable, quarterly visits if you’re remotely based

Please note we are unable to provide visa sponsorship for this role or accept CV's from outside of the United Kingdom.