Digital PR Manager

Legend; Greater London; On-site; GBP 35,000 - 65,000; Full time

Job summary

An established industry player is seeking a passionate Digital PR Manager to lead a dynamic team in driving impactful brand visibility. This role involves establishing a new team, executing innovative Digital PR campaigns, and securing high-quality backlinks across key markets. With a focus on collaboration and continuous improvement, you will play a crucial role in shaping the future of Digital PR within a growing organization. Join a vibrant workplace that values creativity and offers tailored flexibility to enhance your work-life balance while making a tangible impact in a competitive industry.

Benefits

Annual discretionary bonus

Paid annual leave

Long term incentive plan

Flexible work-life balance

Global events for team bonding

Qualifications

• Experience in establishing and growing a Digital PR team.
• Strong track record of delivering high-quality links through campaigns.

Responsibilities

• Lead a team of Digital PR Specialists across multiple markets.
• Develop processes for Digital PR efforts for a new product.
• Collaborate with SEO Specialists to provide Digital PR support.

Skills

Team Building

Digital PR Expertise

People Development

Industry Knowledge

Market Expansion Mindset

Passion for Digital PR

Inspirational Leadership

Job description

We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world: iGaming, Sports Betting, and Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.

Unlock the Legend in you.

The Role

Legend is hiring a Digital PR Manager, reporting directly to our Head of Digital PR.

We’re expanding our Digital PR success to an exciting new brand—and we need a passionate Digital PR Manager to lead the way. Our existing team drives authority backlinks and brand coverage across North America, the UK, New Zealand, Spain, and beyond through creative campaigns, expert commentary, and newsjacking. Now, we’re looking for someone to replicate this success for our latest acquisition.

Reporting to the Head of Digital PR, you’ll play a pivotal role in establishing and leading a team of Digital PR Specialists across multiple markets, driving high-quality organic links and impactful brand visibility. You’ll ensure consistency, quality, and results, helping grow an already successful department while supporting broader business goals. If you’re excited about making a tangible impact and shaping the future of Digital PR within a growing organization, we’d love to hear from you!

Your Impact:

• Build, lead, and support a team of 3 Digital PR Specialists, focusing on 2-3 key markets, including North America and New Zealand.
• Develop and implement processes and best practices for a newly established team, driving Digital PR efforts for a new product.
• Guide and empower your team in executing effective Digital PR campaigns and securing high-quality links.
• Foster a culture of experimentation, continuous improvement, and innovation to keep our strategies ahead of the competition.
• Partner with the Head of Digital PR to develop market entry strategies and identify successful approaches for new regions.
• Collaborate with SEO Specialists and Country Managers to understand market-specific priorities and provide Digital PR support where it adds the most value.
• Cultivate a positive, inclusive, and high-performing team culture that encourages motivation, creativity, and professional growth.

What You'll Bring:

• Team Builder & Leader: Experience in establishing and growing a team, from hiring and onboarding new talent to actively contributing to hands-on work as the team takes shape.
• Digital PR Expertise: A strong track record of delivering high-quality links through impactful Digital PR campaigns.
• People Development: Proven experience leading and developing a high-performing Digital PR team, with the ability to mentor and up-skill team members in both technical and soft skills.
• Industry Knowledge: Experience working in regulated industries, such as gambling, with an understanding of the unique challenges and opportunities they present.
• Market Expansion Mindset: A proactive and fearless approach to entering new markets, with the ability to research, assess, and identify growth opportunities.
• Passion for Digital PR: A deep enthusiasm for digital PR, media coverage, and link-building—and a clear understanding of their role in driving SEO success.
• Inspirational Leadership: A supportive and motivational leadership style that fosters a positive team culture, keeping morale high even during challenging periods.

The Interview Process:

• 1st: Initial Chat with Talent Partner (30 mins via Zoom)
• 2nd: Interview with our team, Head of Digital PR and Digital PR Manager (1 hour video via Zoom)
• 3rd: Take home task - you will be given 5 days to complete the task before returning it back to us to review
• 4th: Final interview with our team, Global Head of Growth and Global Head of SEO (1 hour video via Zoom)

Why Legend?

• Super smart colleagues to work alongside and learn from.
• Tailored flexibility for your work-life balance.
• Annual discretionary bonus to reward your efforts.
• Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
• Long term incentive plan so we can all share in the growth and success of Legend.
• Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on [e-mail], and we'll do all we can to support you.