Digital PR Lead

Black & White Zebra; United Kingdom; Remote; GBP 30,000 - 45,000; Full time

Job summary

An innovative media tech company is looking for a Digital PR Lead to enhance its media presence and drive impactful PR campaigns. This full-time remote role involves managing digital PR activities, building relationships with journalists, and crafting compelling outreach strategies. You'll be at the forefront of shaping the company's online coverage and brand authority while collaborating with diverse teams. Join a forward-thinking organization that values creativity, collaboration, and continuous learning, and be part of a mission to help professionals succeed through engaging content.

Qualifications

• Proven success in acquiring links and coverage through ongoing PR activities.
• Experience with brands in professional services and work-related sectors.

Responsibilities

• Design data-driven outreach campaigns with relevant angles.
• Create 3-6 month campaign plans across niches.
• Engage with editors for expert commentary.

Skills

Link Acquisition

PR Campaign Management

Media Relations

Digital PR Tools

Campaign Ideation

Analytical Skills

Tools

Digital PR Tools

Job description

Join to apply for the Digital PR Lead role at Black & White Zebra.

This range is provided by Black & White Zebra. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

About us: At Black & White Zebra, our publications are the cornerstone of our company. They help people succeed at work through educational, advisory, thought leadership, and relevant content. We build communities across various industries using written content, engaging videos, award-winning podcasts, and industry leader highlights.

About The Role

We’re seeking a Digital PR Lead to shape and expand our media presence by managing our Digital PR campaigns. You will focus on online coverage, earning backlinks, mentions, and press coverage in top-tier and niche media to enhance our domain authority, backlink profile, personal branding, and EEAT efforts.

This role supports remote work, primarily aligning with UK time zones, with occasional flexibility for North American meetings.

Who you are:

• Collaborative, able to build relationships across departments
• Creative thinker with media angles to increase coverage
• Continuous learner, staying updated on industry trends
• Self-sufficient, bringing ideas and solutions
• Existing journalist relationships in top-tier media
• Connected to digital and cultural trends, using multiple platforms

Responsibilities:

• Design data-driven outreach campaigns with relevant angles
• Create 3-6 month campaign plans across niches
• Build lists and leverage networks for targeted outreach
• Engage with editors for expert commentary
• Identify journalist requests online and social media
• Act as PR contact for journalists and editors
• Collaborate on campaign ideas and outreach strategies

Success Metrics:

• Number of links and brand mentions
• Number of campaigns published monthly

Skills and Experience:

• Proven success in acquiring links and coverage through ongoing PR activities
• Ability to generate reactive and proactive PR opportunities
• Crafting personalized pitches for relevant publications
• Experience with Digital PR tools and techniques
• Campaign ideation and execution for link earning
• Building outreach lists and securing coverage
• Engagement with journalist platforms requesting expert input
• Strategic timing for outreach campaigns
• Follow-up to convert mentions into links
• Experience with brands in professional services and work-related sectors
• Ability to analyze and report campaign success

Nice to have:

• SaaS or B2B brand experience
• Managing and training junior team members

This is a full-time remote position with an annual salary of £30,000 to £45,000 GBP, plus potential bonuses and benefits. Salary varies based on experience, location, and seniority.

About Us:

Black and White Zebra, based in Vancouver, BC, Canada, is an innovative media tech company with a portfolio of influential digital publications since 2012, covering various professional topics to help millions succeed at work.

We value diversity, equity, and inclusion, welcoming candidates from all backgrounds and attributes.