Digital PR Lead

Black & White Zebra; Birmingham; Remote; GBP 30,000 - 45,000; Full time

Job summary

An innovative media tech company is seeking a Digital PR Lead to enhance its media presence and digital campaigns. This role involves managing online coverage, earning backlinks, and building relationships with journalists. You will design data-driven outreach campaigns and collaborate across departments to create impactful strategies. Join a forward-thinking team that values creativity and continuous learning, where your contributions will significantly influence the company's success in various industries. If you're passionate about PR and media, this opportunity is perfect for you.

Qualifications

• Proven track record in link-building and media coverage through reactive PR activities.
• Experience with digital PR tools and techniques.

Responsibilities

• Design data-driven outreach campaigns with relevant angles for media coverage.
• Create 3-6 month campaign plans across relevant niches.
• Act as PR contact for journalists and internal teams.

Skills

Link-building

Media coverage

Crafting pitches

Digital PR tools

Campaign ideation

Analytical skills

Job description

Join to apply for the Digital PR Lead role at Black & White Zebra.

This range is provided by Black & White Zebra. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

About us: At Black & White Zebra, our publications are the cornerstone of our company. They help people succeed at work through educational content, advisory pieces, thought leadership, and relevant industry insights. We build communities across various industries using written content, engaging videos, podcasts, and highlighting industry leaders.

About The Role

We’re seeking a Digital PR Lead to shape and scale our media presence and digital campaigns. You will manage all online coverage of our brands, focusing on earning backlinks, mentions, and press coverage in top-tier and niche media to enhance our domain authority, backlink profile, personal branding, and EEAT efforts.

This role supports remote work, primarily aligned with UK time zones, with occasional flexibility for North American meetings.

Who you are

• Collaborative: able to build strong relationships across departments such as Marketing, SEO, and Editorial.
• Creative thinker: finding angles relevant to publications or journalists to increase coverage.
• Continuous learner: staying updated with industry trends and best practices.
• Self-sufficient: bringing ideas based on past results and experience, offering solutions.
• Existing journalist relationships: leveraging contacts at top-tier media.
• Trend-aware: plugged into digital and cultural trends across platforms.

Responsibilities

• Design data-driven outreach campaigns with relevant angles for media coverage.
• Create 3-6 month campaign plans across relevant niches.
• Build outreach lists and leverage networks for coverage.
• Engage with editors for expert commentary opportunities.
• Identify journalist requests on social media and tools to inform outreach.
• Act as PR contact for journalists and internal teams.
• Collaborate with editors on campaign ideas and outreach strategies.

Success Metrics

• Number of backlinks earned.
• Number of brand mentions.
• Number of campaigns published monthly.

Required Skills

• Proven track record in link-building and media coverage through reactive PR activities.
• Ability to generate both reactive and proactive PR opportunities.
• Crafting tailored pitches and persuasive messaging.
• Experience with digital PR tools and techniques.
• Content campaign ideation and outreach experience.
• Building journalist outreach lists and securing coverage.
• Active engagement on platforms where journalists seek expert input.
• Planning outreach around key moments and campaigns.
• Following up to convert mentions into links.
• Experience with brands in professional services or related fields.
• Analytical skills to report on campaign success.

Nice to Have

• SaaS or B2B brand experience.
• Experience managing and mentoring junior team members.

This is a full-time remote position with an annual salary of £30,000 to £45,000 GBP, plus discretionary bonuses and benefits. Salary ranges are indicative and based on UK market data, with adjustments for other locations and seniority levels.

About Black and White Zebra: An independent media tech company based in Vancouver, B.C., Canada, since 2012, with a portfolio of influential digital publications supporting professional success across various fields.

We value diversity, equity, and inclusion and are an equal opportunity employer.