Digital Planning Manager — Hybrid, Data-Driven Leader

Wppmedia; Greater London; Hybrid; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Competitive medical

Group retirement plans

Vision

Dental insurance

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Job summary

WPP Media, the AI-driven media operating unit of WPP, is seeking an analytical Digital Planner to support Tesco brands in the UK. The role requires strong planning and buying across PPC, Paid Social, Display and Programmatic, with an emphasis on data-driven audience insights and cross-team collaboration.

You will lead a connected system using digital to link other media channels, deliver exceptional digital work, and mentor junior colleagues while thriving in a fast-paced, collaborative

Qualifications

• Significant experience working in a media agency, planning and buying across digital channels (PPC, Paid Social, Display, Programmatic).
• Desire to drive performance and improve efficiencies.
• Understanding of digital principles, paid social, partnerships, mobile, data and analytics.
• Strategic mindset and be confident to build strategic responses from scratch.
• Strong knowledge of the programmatic and paid social landscape as it relates to various channels including display, video and experiential.
• Strong knowledge of, and experience in multiple technology platforms: DSPs/Social Ads Managers, verification tools, viewability, analytics, attribution modelling and ad serving.
• Proven competency in data analysis, trafficking and Microsoft Excel.
• Problem solving and solutions focused mind-set.
• Strong presentation and communication skills with excellent written & verbal English language skills/grammar.
• A positive and passionate approach that motivates the team around you.
• Independent worker who can own and manage relationships confidently.
• Drive to execute new ideas and be at the forefront of new industry developments.
• Exceptional attention to detail.
• Ability to train others and encourage knowledge sharing.

Responsibilities

• Deliver an integrated plan and lead the connected system using digital to link other media channels.
• As Account Manager, deliver exceptional digital work for Tesco brands and mentor junior team members.
• Work closely with other media specialists to ensure alignment and best-in-class execution.

Skills

PPC

Paid Social

Display

Programmatic

Data analysis

Microsoft Excel

Presentation

English communication

Project management

Team Leadership

Strategic thinking

Relationship management

Tools

DSPs/Social Ads Managers

Verification tools

Viewability

Analytics

Attribution modelling

Ad serving

Job description

WPP Media, the AI-driven media operating unit of WPP, is seeking an analytical Digital Planner to support Tesco brands in the UK. The role requires strong planning and buying across PPC, Paid Social, Display and Programmatic, with an emphasis on data-driven audience insights and cross-team collaboration.

You will lead a connected system using digital to link other media channels, deliver exceptional digital work, and mentor junior colleagues while thriving in a fast-paced, collaborative