Digital Planning Business Director

GroupM; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player seeks a Digital Planning Business Director to lead digital strategies and manage client relationships. This pivotal role involves driving digital acceleration and delivering integrated solutions to meet client objectives. The ideal candidate will possess strong leadership skills, a deep understanding of the digital media landscape, and the ability to engage effectively with teams and clients. Join a dynamic environment where your contributions will shape innovative solutions and drive significant impact across various brands. If you are passionate about digital media and ready to take on a leadership role, this opportunity is for you.

Qualifications

• Proven experience in digital strategy and media planning within an agency.
• Strong leadership and team management skills with a focus on results.

Responsibilities

• Manage client relationships and drive the digital agenda.
• Guide team members in strategic thinking and media planning.
• Collaborate with specialist teams to enhance offerings.

Skills

Digital Strategy

Media Planning

Programmatic Landscape Understanding

Leadership Skills

Analytical Skills

Communication Skills

Team Management

Job description

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About Openmind
OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced data and technology capabilities, fueled by WPP’s investment in AI, to maximize the impact of Nestlé media investment.

Account Overview
OpenMind was recently awarded the ZEUR assignment for Nestlé Europe. With 47 countries, +450 team members, and regular new product launches, the account is looking for an experienced digital planner and leader to support the Above Market team. The role offers variety, leadership, governance, and innovation, ensuring scalable change. We aim to create something special with Nestlé and would love you to be part of it.

Overview of Role:

A digital media professional managing exciting brands across sectors/categories. We seek a Senior Director – Digital to manage client relationships and drive the digital agenda, delivering integrated digital solutions to meet client objectives.

Responsibilities:

1. Manage client requests and delegate tasks effectively.
2. Guide team members in strategic thinking and media planning.
3. Drive digital acceleration and application of planning principles.
4. Collaborate with specialist teams to stay updated on offerings.
5. Engage with media partners on briefs and proactive opportunities.
6. Continuously learn about the client’s category, competition, and media landscape.
7. Attend internal, client, and cross-agency meetings.
8. Use insights to influence communication strategies.
9. Participate in new business pitches with insightful solutions.

What You Bring:

1. Leadership proactivity and change-making drive.
2. Experience in digital strategy, media planning, and execution, preferably in an agency.
3. Understanding of programmatic landscape, trends, and technologies (DMP, DSP, SSP) – preferred.
4. Curiosity and critical questioning skills.
5. High attention to detail and quality assurance.
6. Experience managing teams with adaptable management styles.
7. Strong teamwork skills.
8. Diplomatic skills in managing client expectations.
9. Entrepreneurial mindset to identify revenue opportunities.

Knowledge & Abilities:

1. Relevant media agency/marketing/brand management experience.
2. Deep understanding of digital media.
3. Leadership potential.
4. Excellent communication and presentation skills.
5. Strong analytical skills (quantitative and qualitative).
6. Passion for learning and embracing new challenges.
7. Organized with excellent time and project management skills.
8. Proactive, autonomous, eager to explore and discover.

This role is UK-based and requires the right to work in the UK.

Senioritiy Level:

• Director

Employment Type:

• Full-time

Job Function:

• Business Development and Sales

Industries:

• Market Research, Advertising Services, Online Audio and Video Media