Digital Planning Business Director

ENGINEERINGUK; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Digital Planning Business Director to lead a dynamic team in delivering innovative digital strategies across EMEA. This role involves overseeing digital campaign planning, managing relationships with stakeholders, and driving the team's performance in biddable media. With a focus on collaboration and continuous improvement, you'll help shape the future of digital excellence for ambitious clients. If you are passionate about digital media and thrive in a fast-paced environment, this opportunity is perfect for you to make a significant impact.

Qualifications

• Extensive experience in biddable channel planning within agencies or client teams.
• Hands-on knowledge of programmatic, social, or search platforms.

Responsibilities

• Oversee the digital planning output and workflows of the team.
• Manage relationships with internal and external stakeholders.
• Enhance knowledge of biddable channels and set standards for optimization.

Skills

Biddable Channel Planning

Digital Strategy

Stakeholder Management

Team Management

Creative Thinking

Interpersonal Skills

Tools

Programmatic Platforms

Social Media Platforms

Search Platforms

Job description

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About the Role:

Have you ever thought to yourself, "I wish I could work on a really fast-paced tech client with a hunger for digital excellence, and ensure they receive top-notch digital planning across EMEA while also driving a learning agenda and contributing to the client's definition of digital in the future?" If so, this is the job for you.

PHD EMEA is recruiting an experienced Digital Planning Business Director to join our regional team and work on our clients' large brand media campaigns.

You will oversee a team of four, ensuring they produce excellent digital plans for all EMEA markets (including four priority markets, three secondary markets, and emerging markets). Unlike many regional and global roles, your team will focus on digital campaign planning. You will support them by raising standards, challenging outputs, and refining processes as they translate communication strategies and budgets into digital channel initiatives.

You will be part of a regional digital planning team of five, supporting specific European markets, building strong relationships. Think of this role as managing a local digital planning team, "near-shored" to our London team.

Besides the benefits of working at PHD, this role is ideal if you:

• Want to work on a digitally literate and ambitious client
• Enjoy fast-moving projects and proactively suggest new analysis or optimization areas
• Have a challenger approach and collaborate to achieve optimal outcomes
• Desire to be a digital expert in a full-service media agency, learning beyond traditional digital borders

Responsibilities:

The Digital Planning Business Director will be responsible for the team's digital planning output, workflows, and relationships with local markets and the digital activation team. You will support the team when briefs need a boost and will be a key contact with regional clients, supporting their ambitions and learning agendas to maximize ad effectiveness through testing, innovation, and best practices.

The ideal candidate will have hands-on knowledge of biddable campaign execution, be a creative thinker, and enjoy working with clients to bring digital thinking into brand campaigns.

Digital Media Planning:

• Set digital media planning standards based on PHD's best practices, client history, your experience, and industry trends.
• Help the team to develop a thorough understanding of target audiences, build annual biddable media frameworks, and set tactical directions for channels.
• Review tactical media plans with specialists or local markets to ensure quality and innovation.

Stakeholder & Vendor Management:

• Manage relationships with internal and external stakeholders, including local agencies and media/data vendors.
• Build trust and develop new digital solutions for clients.

Elevate Biddable Performance & Optimization:

• Enhance knowledge of biddable channels through education, thought leadership, and sharing.
• Translate marketing objectives into digital KPIs and work on testing frameworks.
• Set standards for optimization and insight generation, contributing to post-campaign analyses and QBRs.

About You:

• Extensive experience in biddable channel planning within agencies, client teams, or ad tech.
• Passionate about team management and development.
• Problem solver with a pragmatic approach.
• Hands-on experience with programmatic, social, or search platforms.
• Ability to plan holistically across multiple channels.
• Strong interpersonal skills and a creative mindset.

About the Agency:

PHD is a growth-focused media agency driven by innovation and creativity. Founded in London in 1990, we pioneered strategic and creative planning in media. With over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to growth using data and technology.

Learn more at phdmedia.com.

Be Your Best:

We support everyone's talents and can make adjustments in our recruitment process. Contact our Talent Team or email [e-mail].

Diversity, Equity & Inclusion:

Our vision is to value differences, foster inclusion, and ensure everyone can thrive. We are committed to reflecting society's diversity and providing an environment where everyone can be their true selves.

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