Digital Planner – Paid Media (Social)

NBCUniversal; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

NBCUniversal seeks a Digital Planner in London to drive performance marketing initiatives across paid social channels. The role involves strategic planning, execution, and optimisation of campaigns, requiring strong analytical skills and experience in digital marketing. Ideal candidates will have a passion for media and entertainment, ensuring alignment with broader marketing goals.

Qualifications

• Experience in performance marketing, preferably within Media & Entertainment.
• Understanding of paid media channels like Meta, TikTok, and Snapchat.
• Proven experience in CPA-driven environments.

Responsibilities

• Plan, execute, and optimise paid media campaigns.
• Monitor and optimise campaigns for KPIs like CTR and CPA.
• Manage campaign budgets and provide financial reporting.

Skills

Analytical skills

Performance marketing

Digital marketing

Budget management

Communication

Education

Bachelor's degree in marketing, advertising, business, or related field

Tools

Adobe Analytics

Google Data Studio

Marketing automation tools

Job description

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

The Digital Planner will be responsible for the day-to-day planning, execution, and optimisation of performance marketing initiatives, primarily across paid social channels, aligned with the business's customer acquisition strategy.

As part of the in-house media buying team, this role will translate strategic objectives into actionable plans, ensuring the effective implementation of paid media campaigns. The Digital Planner will take a hands-on approach to campaign execution alongside a Performance Media Executive, actively managing performance, optimisations, and reporting to drive growth and efficiency.

Working closely with cross-functional teams, this role will collaborate with team members managing paid search, programmatic, and organic media to incorporate their insights into plans for performance paid social, ensuring broader alignment across marketing functions.

The ideal candidate will be a passionate and results-driven digital marketer with a deep understanding of performance marketing, a strong analytical mindset, and the ability to balance technical expertise with creativity. A keen interest in reality TV is a plus, as it will help inform campaign strategies and optimisations.

Key Responsibilities

Campaign Strategy & Execution

• Work closely with the Senior Digital Manager to plan, execute, and optimise paid media campaigns in line with acquisition and growth objectives.
• Ensure campaign structures, targeting, and creative executions align with business priorities.
• Liaise with the team's Executive to oversee campaign setups, troubleshooting, and performance management.
  
  

Performance Optimisation & Reporting

• Continuously monitor and optimise campaigns to improve key performance indicators (KPIs) such as CTR, CVR, CPA, and ROAS.
• Work with the Senior Digital Manager to own and evolve the team's test & learn agenda, ensure proper measurement for conversion and consideration lift is in place. Share insights with the immediate team and feed into the team's reporting.
• Maintain strong account hygiene, ensuring campaigns are structured for long-term efficiency and scalability.
• Use in-house analytics tools to track performance trends, derive actionable insights, and report on campaign effectiveness. Additionally, the role has an expanded remit in collaboration with Brand Marketing for the planning and execution of quarterly digital ATL campaigns, offering the opportunity to oversee and execute full-funnel complementary campaigns.
  
  

Budget & Financial Management

• Manage campaign budgets effectively, ensuring optimal allocation of resources to maximise ROI.
• Provide financial reporting, including budget tracking, reconciliation, and purchase order management.
• Make data-driven recommendations for budget reallocation based on performance trends and business priorities.
  
  

Collaboration & Stakeholder Management

• Work closely with internal teams-including Creative, Content, Analytics, and Product-to align campaign strategies with wider business goals.
• Foster strong relationships with external partners, agencies, and media vendors.
• Stay up to date with industry trends, competitive landscape, and emerging opportunities in the performance marketing space.
  
  

Qualifications

Basic Requirements

• Bachelor's degree or equivalent experience in marketing, advertising, business, or a related field.
• Experience in performance marketing, digital marketing, or a similar role, preferably within Media & Entertainment, SVOD, or related industries.
• Understanding and hands-on experience planning and executing across paid media channels inclusive of Meta, TikTok, Reddit, and Snapchat. Knowledge of the role of channels such as Google Ads, Google Marketing Platform, and Apple Search is a plus.
• Proven experience working within CPA-driven performance marketing environments.
• Strong analytical skills, with proficiency in Adobe Analytics, Google Data Studio, or similar analytics platforms.
• Knowledge of attribution models and ability to assess media performance within a broader marketing mix.
• Experience with A/B testing methodologies and conversion rate optimisation (CRO) techniques.
• Budget management expertise, including financial reporting, purchase order processes, and reconciliation.
• Excellent communication and presentation skills, with the ability to translate complex data into clear insights and strategic recommendations.
• Highly organised, detail-oriented, and able to manage multiple projects in a fast-paced environment.
• Self-motivated, proactive, and able to work independently as well as within a team.
• Familiarity with marketing automation tools and CRM systems is a plus.
• Relevant certifications (e.g., Meta Blueprint, Google Ads, Analytics) are desirable.
  
  

Desired Characteristics

• Eligible to work in the UK.
• Fluent in written and spoken English.
  
  

The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Broadcast Media Production and Distribution, Entertainment Providers, and Media Production

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