Digital Performance Manager

Omniplex Learning; St Albans; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Hybrid working model

25 days annual leave + bank holidays,

Birthday off

Inclusive Private Medical Insurance

Group Life Insurance

Enhanced family friendly policies

Regular social events and team activit

Job summary

Omniplex Learning is seeking a Digital Performance Manager to own the performance, optimisation and continuous improvement of our digital estate. You will maximise website effectiveness, lead generation and conversion across journeys, shaping the customer experience and commercial impact.

You will manage the website, marketing automation, CRO initiatives, SEO, PPC and analytics, collaborating with internal teams and agencies.

Qualifications

• Proven experience managing commercial or B2B websites.
• Strong WordPress CMS knowledge with HTML/CSS updates.
• Experience using analytics tools (GA, Search Console) to drive decisions.
• Solid understanding of SEO/ PPC and digital marketing strategy.

Responsibilities

• Manage and optimise the Omniplex Learning website to support campaigns, lead generation and automated prospect journeys.
• Design, implement, and continuously improve marketing automation workflows, user journeys and conversion pathways.
• Lead CRO initiatives, including A/B testing, personalisation, and performance analysis.
• Own SEO, PPC and emerging AI-assisted search strategies to improve visibility and lead generation outcomes.
• Coordinate website development activity, manage agency relationships, and oversee technical requirements including tracking, integrations and CMS administration.
• Establish meaningful reporting across the marketing funnel using data and insights to identify opportunities for optimisation and growth.
• Identify and implement UX and UI improvements, undertaking regular audits.

Skills

Commercial mindset

Data-driven

SEO & PPC understanding

Stakeholder management

Tools

Google Analytics

Search Console

WordPress

CMS administration

HTML/CSS updates

Job description

At Omniplex Learning, our mission is simple - to help organisations unlock their potential through exceptional digital learning, all in one place.

We're looking for a Digital Performance Manager to join our Marketing team and take ownership of the performance, optimisation, and continuous improvement of our digital estate. This role will play a pivotal part in enhancing user experiences, driving lead generation, improving conversion rates, and ensuring our website and digital channels deliver measurable commercial impact.

What will you do?

As our Digital Performance Manager, you'll be responsible for maximising the effectiveness of our website, marketing automation, and digital journeys to support business growth and customer engagement.

• Manage and optimise the Omniplex Learning website to support campaigns, lead generation, ABM activity, and automated prospect journeys.


• Design, implement, and continuously improve marketing automation workflows, user journeys, and conversion pathways.


• Lead conversion rate optimisation (CRO) initiatives, including A/B testing, personalisation, and performance analysis.


• Own SEO, PPC, and emerging AI-assisted search strategies to improve visibility, traffic quality, and lead generation outcomes.


• Coordinate website development activity, manage agency relationships, and oversee technical requirements including tracking, integrations, domains, and CMS administration.


• Establish meaningful reporting across the marketing funnel, using data and insights to identify opportunities for optimisation and growth.


• Identify and implement UX and UI improvements, undertaking regular audits

Who are we looking for?

We're looking for a commercially minded digital specialist with strong website management experience, a passion for optimisation, and a data-driven approach to improving customer experiences and business performance.

• Proven experience managing websites within a commercial or B2B environment.


• Strong knowledge of WordPress or similar CMS platforms, with the ability to make HTML/CSS updates.


• Experience using analytics tools such as Google Analytics and Search Console to drive decision-making.


• Solid understanding of SEO/AEO/GEO best practices, PPC management, UX principles, and digital marketing strategy.


• Strong project management and stakeholder management skills, including experience working with external agencies and managing technical website requirements.


• A collaborative, proactive, and curious mindset, with experience in emerging trends such as AI-assisted search and answer engine optimisation.

What's in it for you?

• A competitive salary reflective of your experience


• Hybrid working model, with 1 day a week based in our office


• 25 days annual leave plus bank holidays, and your birthday off


• Inclusive Private Medical Insurance and mental health support


• Group Life Insurance


• Enhanced family friendly policies


• Regular social events and team activities