Digital Optimisation Senior Manager - Pensions

Lloyds Banking Group; City of Edinburgh; Hybrid; GBP 76,000 - 90,000; Full time

Job summary

Lloyds Banking Group is seeking a Digital Optimisation Senior Manager for their Pensions team in Edinburgh. This pivotal role focuses on enhancing the digital experience through data-driven strategies and collaboration across teams. Candidates should have a strong background in digital optimisation and relevant technical skills, with a commitment to improving customer experience.

Benefits

Generous pension contribution of up to 15%

Annual performance-related bonus

Share schemes including free shares

30 days’ holiday, with bank holidays on top

Discounted shopping options

Qualifications

• Proven background in digital optimisation within pensions in the UK.
• Experience with digital analytics tools and testing platforms.
• Strong communication skills for cross-functional collaboration.

Responsibilities

• Develop and implement digital optimisation strategies for pensions.
• Lead CRO initiatives, including A/B testing efforts.
• Analyse performance data to identify trends and drive improvements.

Skills

Digital Optimisation

Conversion Rate Optimisation (CRO)

Data Analysis

UX Design Principles

Analytical Thinking

Customer Focus

Tools

Google Analytics

Adobe Analytics

Job description

End Date

Monday 23 June 2025

Salary Range

£76,194 - £89,640

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Flexibility in when hours are worked, Hybrid Working, Job Share

Job Description Summary

.

Job Description

Job title:Digital Optimisation Senior Manager - Pensions

Location:Edinburgh

Salary: Circa 100k DOE

Hours:Full time

Working Pattern:Our work style is hybrid, which involves spending at least two days per week, or 40% of your time, at our Edinburgh office.

About this opportunity:

We have an exciting opportunity to join our Insurance, Pensions and Investments (IP&I) team as a Digital Optimisation Senior Manager – Pensions within the CCDO area.

Reporting to the Head of Digital Optimisation and Consumer Partnerships, this role is passionate about accelerating digital transformation in Pensions.

You’ll be responsible for improving the digital experience through data-driven strategies, conversion rate optimisation (CRO), and innovative digital solutions. You’ll work closely with cross-functional teams to improve user engagement, streamline digital processes, and drive business growth.

This is a key role in crafting the future of our pension services, ensuring customers enjoy a flawless, intuitive, and engaging digital experience.

What you’ll be doing:

• Digital Strategy Development:Develop and implement digital optimisation strategies to improve the pension experience for customers.
• Conversion Rate Optimisation (CRO):Lead CRO initiatives, including A/B testing and multivariate testing, to improve conversion rates and user engagement.
• Data Analysis:Analyse digital performance data to identify trends, insights, and opportunities for optimisation.
• User Experience (UX) Enhancement:Collaborate with UX designers to improve the digital journey for pension customers, ensuring a flawless and intuitive experience.
• Stakeholder Collaboration:Work with key stakeholders, including marketing, IT, and product teams, to align digital optimisation efforts with business objectives.
• Innovation and Performance Monitoring:Identify and implement innovative digital solutions to improve the pension experience and drive business growth. Track and report on the performance of digital initiatives, offering insights and recommendations for continuous improvement.

Why Lloyds Banking Group:

Like the modern Britain we serve, we’re evolving. Investing billions in our people, data and tech to transform the way we meet the ever-changing needs of our 26 million customers. We’re growing with purpose. Join us on our journey and you will too!

What you’ll need:

• Confirmed Experience: Proven background in digital optimisation, conversion rate optimisation (CRO), and data analysis within pensions in the UK financial services sector.
• Technical Skills:Proficient in digital analytics tools (e.g., Google Analytics, Adobe Analytics), A/B and multivariate testing platforms, with strong analytical and problem-solving abilities and a solid understanding of UX design principles and best practices.
• Communication & Collaboration: Excellent communication and interpersonal skills, with the ability to work effectively across cross-functional teams.
• Analytical Thinking: Skilled in interpreting complex data sets to uncover actionable insights that drive digital performance improvements.
• Innovation:A creative and proactive approach, with a passion for identifying and implementing innovative digital solutions.
• Customer Focus: A strong commitment to enhancing the customer experience through data-driven digital optimisation strategies.

About working for us:

Our ambition is to be the top tier UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares!
• Benefits you can adapt to your lifestyle, such as discounted shopping.
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

If you’re excited by the thought of becoming part of our team, get in touch. We’d love to hearfrom you!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.