Digital Optimisation Senior Manager - Insurance

Lloyds Banking Group; Leeds; Hybrid; GBP 76,000 - 90,000; Full time

Job summary

A leading company is seeking a Digital Optimisation Senior Manager – Insurance to enhance the digital experience for customers. This pivotal role involves crafting and implementing data-driven optimisation strategies, working collaboratively with cross-functional teams to improve user engagement and streamline digital processes. Candidates should have a strong background in digital optimisation and proven analytical skills, making a significant impact in a dynamic and evolving environment.

Benefits

Generous pension contribution of up to 15%

Annual performance-related bonus

Share schemes including free shares

Discounted shopping benefits

30 days’ holiday plus bank holidays

Range of wellbeing initiatives

Generous parental leave policies

Qualifications

• Proven background in digital optimisation and data analysis in the UK financial services sector.
• Experience with digital analytics tools and A/B testing platforms.
• Strong analytical skills and understanding of UX design principles.

Responsibilities

• Develop and implement digital optimisation strategies for insurance customers.
• Lead conversion rate optimisation (CRO) initiatives and track digital performance.
• Collaborate with stakeholders to align optimisation efforts with business objectives.

Skills

Digital Optimisation

Conversion Rate Optimisation (CRO)

Data Analysis

User Experience (UX)

Stakeholder Collaboration

Innovation

Analytical Thinking

Communication

Customer Focus

Tools

Google Analytics

Adobe Analytics

Job description

End Date

Monday 23 June 2025

Salary Range

£76,194 - £89,640

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Flexibility in when hours are worked, Hybrid Working, Job Share

Job Description Summary

.

Job Description

Job title:Digital Optimisation Senior Manager - Insurance

Location:Leeds

Salary: Circa 100k DOE

Hours:Full time

Working Pattern:Our work style is hybrid, which involves spending at least two days per week, or 40% of your time, at our Leeds office.

About this opportunity:

We have an exciting opportunity to join our Insurance, Pensions and Investments (IP&I) team as a Digital Optimisation Senior Manager – Insurance within the CCDO area.

Reporting to the Head of Digital Optimisation and Consumer Partnerships, this role is passionate about accelerating digital transformation in Insurance.

You’ll be responsible for improving the digital experience through data-driven strategies, conversion rate optimisation (CRO), and innovative digital solutions. You’ll work closely with cross-functional teams to improve user engagement, streamline digital processes, and drive business growth.

This is a key role in crafting the future of our insurance services, ensuring customers enjoy a flawless, intuitive, and engaging digital experience.

What you’ll be doing:

• Digital Strategy Development:Develop and implement digital optimisation strategies to improve the insurance experience for customers.
• Conversion Rate Optimisation (CRO):Lead CRO initiatives, including A/B testing and multivariate testing, to improve conversion rates and user engagement.
• Data Analysis:Analyse digital performance data to identify trends, insights, and opportunities for optimisation.
• User Experience (UX) Enhancement:Collaborate with UX designers to improve the digital journey for insurance customers, ensuring a flawless and intuitive experience.
• Stakeholder Collaboration:Work with key stakeholders, including marketing, IT, and product teams, to align digital optimisation efforts with business objectives.
• Innovation and Performance Monitoring:Identify and implement innovative digital solutions to improve the insurance experience and drive business growth. Track and report on the performance of digital initiatives, offering insights and recommendations for continuous improvement.

Why Lloyds Banking Group:

Like the modern Britain we serve, we’re evolving. Investing billions in our people, data and tech to transform the way we meet the ever-changing needs of our 26 million customers. We’re growing with purpose. Join us on our journey and you will too!

What you’ll need:

• Confirmed Experience: Proven background in digital optimisation, conversion rate optimisation (CRO), and data analysis within insurance in the UK financial services sector.
• Technical Skills:Proficient in digital analytics tools (e.g., Google Analytics, Adobe Analytics), A/B and multivariate testing platforms, with strong analytical and problem-solving abilities and a solid understanding of UX design principles and best practices.
• Communication & Collaboration: Excellent communication and interpersonal skills, with the ability to work effectively across cross-functional teams.
• Analytical Thinking: Skilled in interpreting complex data sets to uncover actionable insights that drive digital performance improvements.
• Innovation:A creative and proactive approach, with a passion for identifying and implementing innovative digital solutions.
• Customer Focus: A strong commitment to enhancing the customer experience through data-driven digital optimisation strategies.

About working for us:

Our ambition is to be the top tier UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares!
• Benefits you can adapt to your lifestyle, such as discounted shopping.
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

If you’re excited by the thought of becoming part of our team, get in touch. We’d love to hearfrom you!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.