Digital Operations Manager (Ad Ops / Ad Tech Ops Manager)

GroupM; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading media company is looking for a Digital Operations Manager to oversee day-to-day digital operations and ensure effective advertising campaigns. The ideal candidate will lead client services, manage ad-tech partnerships, and drive team development in a collaborative environment, while fostering a culture of diversity and inclusion.

Benefits

Medical benefits

Generous paid time off

Partner discounts

Mental health days

Qualifications

• Proven experience in media agency, data, or tech industry.
• Experience in team leadership or mentorship in ad operations.
• Strong troubleshooting and debugging skills for online campaigns.

Responsibilities

• Manage and lead implementation of digital advertising campaigns.
• Serve as primary contact for clients and manage key accounts.
• Foster efficient processes and enhance team capabilities.

Skills

Project management

Client liaison

Troubleshooting

Ad operations

Team leadership

Technical documentation

Organizational skills

Education

Relevant certifications in Google Campaign Manager

Google Analytics certification

Tools

Google Campaign Manager

Ad servers

Tag Management System

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role, it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Wavemaker: A Leading WPP Media Brand

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary and Impact

Job title: Digital Operations Manager

Reporting to: Digital Operations Director

Location: WPP Media: Wavemaker, London

Role Context

The Digital Operations Manager:

• Is the primary manager of services for accounts in day-to-day digital operations activities.
• Supports the Digital Operations Leadership Team to ensure smooth BAU running of all accounts, and that all team services, knowledge, and capabilities meet client needs.
• Is a key escalation point for all stakeholders.
• Implements key strategies, onboard new business, and provides team training on operational processes and tools.
• Highly knowledgeable about our clients' Ad-tech platforms and partners.

The Digital Operations Manager's role is to:

• Manage key accounts and serve as a point for escalation, knowledge, and leadership for clients, with extensive experience in trafficking digital campaigns using ad server platforms (Google Campaign Manager 360, Flashtalking, etc.).
• Ensure best-in-class services by developing team skills and knowledge.
• Act as a coach and mentor to team members.
• Drive an agile working environment and adapt to industry developments.
• Provide insights into ad tech effectiveness and drive improvements and growth across accounts.

Core Responsibilities

Client Services:

• Lead the team in implementing advertising campaigns within agreed timelines.
• Maintain flexible, best-in-class customer services, workflows, and tools.
• Review and improve processes for efficiency and client requirements.
• Understand client businesses, KPIs, markets, and implementation needs.
• Enhance team capabilities based on client needs.
• Serve as an expert advisor in advertising/marketing technology and operations.

Specialist Knowledge:

• Lead partnerships with stakeholders and vendors to deliver new technologies and services.
• Manage specialist tools related to trafficking, tagging, tracking, and web analytics.
• Act as a key escalation point and champion team services across stakeholders.

People Management:

• Manage, coach, and mentor team members to reach their potential.
• Lead performance reviews, feedback, and training initiatives.
• Foster a high-performing, customer-centric team culture that supports work-life balance and recognizes achievements.

New Business:

• Lead onboarding of new clients, including tech stack setup.
• Lead relevant projects and product launches as per team strategy and business needs.
• Ensure uptake and utilization of WPP Media proprietary tools and platforms across the team and clients.

Skills and Experience

Required:

• Proven experience in media agency, publisher, data, tech industry, or technology vendor, with strong knowledge of ad servers (CM360 is essential).
• Experience in team leadership or mentorship in an ad operations or media environment.
• Project management skills in technical or media-related fields.
• Passion for digital operations and relevant technologies.
• Experience in client liaison and account management.
• Ability to investigate, document, and resolve complex technical queries.
• Experience delivering complex technical implementations across multiple platforms.
• Strong troubleshooting and debugging skills for online ad campaigns.
• Structured approach to QA, implementation, and testing of campaigns.
• Knowledge of Javascript, HTML, or CSS is a bonus.

Desired (Not required):

• Certifications in Google Campaign Manager, Amazon Ads, Flashtalking, or other ad platforms.
• Google Analytics or Adobe Analytics/Launch certification.
• Tag Management System certification, especially Google Tag Manager.
• Excellent skills in Microsoft Office Suite.

Attributes:

• Genuine interest in digital advertising/media/marketing.
• Technical and organized work approach.
• Passionate and enthusiastic about the role.
• Agile, adaptable, and resilient.
• Collaborative and team-oriented.
• Entrepreneurial mindset, open to new ideas.
• Diverse and inclusive attitude.
• Proactive with a pragmatic, results-focused approach.
• Highly motivated with a positive attitude.
• Excellent organizational, communication, workload, and prioritization skills.

Life at WPP Media & Benefits

We invest in our employees' growth and well-being through competitive benefits, including medical, retirement plans, vision, dental, generous paid time off, partner discounts, and mental health days. We foster a culture of respect, diversity, and inclusion, with a hybrid work model. This role is based in the UK and requires the right to work in the UK. For more details, read our Privacy Notice.