Digital Merchandiser - D2C Ecommerce

JR United Kingdom; Reading; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading food and drink e-commerce brand in the UK is looking for a Digital Merchandiser to join their Digital Trading team. This hybrid role requires a strong understanding of online customer behaviour to optimize sales and enhance customer experience. The ideal candidate will have experience in digital merchandising and tools like Adobe and Google Analytics, driving key onsite metrics and delivering user-friendly navigation.

Qualifications

• At least 2-3 years in a Digital Merchandising role.
• Strong understanding of the online customer journey.
• Experience with analytics tools preferred.

Responsibilities

• Oversee categorisation and placement of products online.
• Report on performance of products and make optimisation recommendations.
• Champion customer journeys through optimisation of online experience.

Skills

Data-led decision making

Understanding of consumer behavior

Strong communication

Relationship building

Tools

Adobe Analytics

PowerBI

Google Analytics

Microsoft Excel

Job description

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Client:

Location:

reading, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

31.05.2025

Expiry Date:

15.07.2025

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Job Description:

We are currently looking for a Digital Merchandiser to join the Digital Trading team at one of the UK’s best-known food and drink ecommerce brands!

Your role will be to drive online sales growth by delivering a seamless onsite experience for customers; execute digital merchandising strategies for all customer journeys. And use data to understand the digital customer and drive key onsite metrics.

This is a hybrid role – 3 days onsite – Reading (Berkshire) HQ.

The Role:

• Oversee the categorisation and placement of products and promotions online to ensure easy navigation and product discovery for customers.
• Report on the performance of products and pages, feedback actionable insights and make recommendations for optimisation & improvement to drive CVR rate onsite.
• Analysing key product and category trends from internal and external search data and implementing trading opportunities.
• Monitoring search/category/landing page CTRs and CVRs and improving performance through A/B testing, page personalisation, ranking strategies and AI integration.
• Championing customer journeys and experience through the optimisation of promotional campaigns/pages online, relevance and useability of search and navigability of product range.
• Ensuring product details are captured, displayed and optimised effectively for customers, SEO and performance marketing.
• Ensuring all products are accurately listed and well represented.
• Brief online creative and manage ad-hoc changes to the website.

The Person

• Ideally at least 2-3 years in a Digital Merchandising role – FMCG industry experience would be advantageous but not essential.
• Strong understanding of the online customer journey and consumer behaviour.
• Demonstrable ability to make data-led decisions.
• An understanding of how merchandising relates to SEO and performance marketing.
• Experienced Microsoft Office user, especially Excel.
• Experience with analytics tools Eg: Adobe, PowerBI or Google Analytics.
• Ability to work independently, manage own workload, and meet deadlines.
• Strong communication skills and relationship building across various teams.