Digital Media Executive

Boots Group; Manchester; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Flexible benefits scheme

Job summary

Boots is seeking a Digital Media Executive to drive paid social campaigns across Meta, TikTok, Pinterest, Reddit and YouTube. You will analyse data, optimise campaigns and deliver insights to stakeholders within a collaborative Performance Media team.

The role requires hands-on experience with paid social, strong analytical skills, and a proactive approach to learning. It is a full-time, on-site position based in Manchester with competitive benefits.

Qualifications

• Experience managing paid social campaigns.
• Strong analytical skills and attention to detail.
• Proficiency in Meta, TikTok, Pinterest, Reddit and YouTube.
• Excellent organisational skills and a proactive learning approach.

Responsibilities

• Build, launch and optimise paid social campaigns across key platforms.
• Manage targeting, creative implementation, budgets, tracking and QA.
• Monitor daily and weekly campaign performance, analysing data for optimisation opportunities.
• Produce clear, actionable performance reports and insights for stakeholders.
• Collaborate with internal teams, media partners and creative stakeholders to ensure campaign delivery.
• Support testing initiatives and continuous improvement across paid social activity.
• Stay updated on platform developments, industry trends and emerging opportunities.

Skills

Paid social campaigns

Analytical thinking

Organisational skills

Platform proficiency

Tools

Smartly.io

Job description

Contract: Permanent

Shift pattern: Full-time, on-site

Recruitment Partner: Joanne Walker

What you'll be doing

As a Digital Media Executive at Boots, you will play a crucial role in driving our paid social campaigns across platforms like Meta, TikTok, Pinterest, Reddit, and YouTube. Your expertise in data analysis and campaign optimisation will directly contribute to our business growth, ensuring that our marketing efforts are both effective and innovative. You will collaborate with a high-performing team, gaining valuable insights and experience in the dynamic world of digital marketing.

Key responsibilities

• Build, launch, and optimise paid social campaigns across key platforms.
• Manage targeting, creative implementation, budgets, tracking, and quality assurance.
• Monitor daily and weekly campaign performance, analysing data to identify optimisation opportunities.
• Produce clear, actionable performance reports and insights for stakeholders.
• Collaborate with internal teams, media partners, and creative stakeholders to ensure effective campaign delivery.
• Support testing initiatives and continuous improvement across paid social activity.
• Stay updated on platform developments, industry trends, and emerging opportunities.

What you'll need to have (our must-haves)

• Experience managing paid social campaigns.
• Strong analytical skills and attention to detail.
• Proficiency in platforms like Meta, TikTok, Pinterest, Reddit, and YouTube.
• Excellent organisational skills and a proactive approach to learning.

It would be great if you also have

• Experience using Smartly.io for campaign management.
• Knowledge of social measurement, attribution, and tracking solutions.
• Familiarity with retail, eCommerce, or agency environments.
• Understanding of wider paid media channels and digital marketing principles.

Where your brilliance can take you

At Boots, your role as a Digital Media Executive opens up numerous pathways for career growth. You will have the opportunity to work with cutting-edge digital marketing technologies and contribute to impactful campaigns. As you develop your skills and expertise, you may progress to more senior roles within the Performance Media team or explore other areas of digital marketing, all while being supported by a collaborative and inclusive team environment.

Rewards designed for you

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

There’s lots more in our benefits and discounts, MyBoosts – there to give you that little lift in your everyday. Find out more at http://boots.jobs/rewards. Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third‑party sites are not endorsed by Boots and may not be accurate.

A bit about us

At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case‑by‑case basis.