Digital Media Executive

Boots UK; City of Westminster; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Discretionary annual bonus

Employee discounts

Enhanced parental leave

Job summary

Boots is seeking a Digital Media Executive to drive paid social campaigns across Meta, TikTok, Pinterest, Reddit and YouTube, translating data into actionable optimisations that power growth.

You’ll partner with internal teams and partners, manage budgets and tracking, monitor performance daily, and stay ahead of platform developments through hands-on testing and measurement.

Qualifications

• Strong analytical skills and attention to detail.
• Experience managing paid social campaigns.
• Knowledge of social measurement, attribution, and tracking solutions.
• Familiarity with retail, eCommerce, or agency environments.
• Understanding of wider paid media channels and digital marketing principles.

Responsibilities

• Build, launch, and optimise paid social campaigns across key platforms.
• Manage targeting, creative implementation, budgets, tracking, and quality assurance.
• Monitor daily and weekly campaign performance, analysing data to identify optimisation opportunities.
• Produce clear, actionable performance reports and insights for stakeholders.
• Collaborate with internal teams, media partners, and creative stakeholders to ensure effective campaign delivery.
• Support testing initiatives and continuous improvement across paid social activity.
• Stay updated on platform developments, industry trends, and emerging opportunities.

Skills

Analytical skills

Campaign optimisation

Paid social advertising

Tools

Meta Ads

TikTok

Pinterest

Reddit

YouTube

Job description

As a Digital Media Executive at Boots, you will play a crucial role in driving our paid social campaigns across platforms like Meta, TikTok, Pinterest, Reddit, and YouTube. Your expertise in data analysis and campaign optimisation will directly contribute to our business growth, ensuring that our marketing efforts are both effective and innovative. You will collaborate with a high-performing team, gaining valuable insights and experience in the dynamic world of digital marketing.,

• Build, launch, and optimise paid social campaigns across key platforms.
• Manage targeting, creative implementation, budgets, tracking, and quality assurance.
• Monitor daily and weekly campaign performance, analysing data to identify optimisation opportunities.
• Produce clear, actionable performance reports and insights for stakeholders.
• Collaborate with internal teams, media partners, and creative stakeholders to ensure effective campaign delivery.
• Support testing initiatives and continuous improvement across paid social activity.
• Stay updated on platform developments, industry trends, and emerging opportunities.
• Experience managing paid social campaigns.
• Strong analytical skills and attention to detail.
• Proficiency in platforms like Meta, TikTok, Pinterest, Reddit, and YouTube.
• Excellent organisational skills and a proactive approach to learning.
• It would be great if you also have
• Experience using Smartly.io for campaign management.
• Knowledge of social measurement, attribution, and tracking solutions.
• Familiarity with retail, eCommerce, or agency environments.
• Understanding of wider paid media channels and digital marketing principles.

At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.

• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
• There's lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more at http://boots.jobs/rewards. Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third-party sites are not endorsed by Boots and may not be accurate.