Brand Marketing Specialist

BOOTS; Greater London; On-site; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced maternity/paternity/adoption"

Flexible benefits scheme including buy

Access to TELUS Health counselling

Job summary

Boots Opticians is looking for a Brand Marketing Specialist to drive our brand transformation and ensure a cohesive experience across all customer touchpoints.

You will work with the Brand Marketing Manager and with internal teams and external partners to deliver creative campaigns that resonate with customers, while guarding brand standards and measuring impact.

Qualifications

• Experience delivering brand and advertising creative across multiple channels.

Responsibilities

• Work with internal and external agencies to deliver impactful creative that communicates the brand effectively.

Skills

Brand marketing principles

Campaign execution across channels

Brand guardian experience

Stakeholder management

Agency collaboration

Cross-functional teamwork

Education

Marketing qualification

Job description

Contract: Full-time

Shift pattern: On-site

Recruitment Partner: Joanne Walker

What you'll be doing

As a Brand Marketing Specialist within the Boots Opticians Brand team, you will play a pivotal role in our brand transformation journey. Your efforts will help shape how customers perceive and engage with Boots Opticians, ensuring a consistent and impactful brand experience across all channels. Collaborating closely with the Brand Marketing Manager and various internal and external partners, you will drive creative campaigns that resonate with our audience.

Key responsibilities

• Work with internal and external agencies to deliver impactful creative that communicates the brand effectively.
• Act as a brand guardian, ensuring consistent representation of the Boots Opticians brand across all channels.
• Champion brand standards, maintaining consistency in messaging and visual identity.
• Support budget management processes and the raising of purchase orders.
• Stay updated with creative, brand, and marketing best practices.
• Collaborate with the Brand Marketing Manager on overall strategy and approach.
• Understand and analyse brand measurement and econometrics to enhance campaign performance.

What you'll need to have (our must-haves)

• Good understanding of brand marketing principles and integrated campaign execution.
• Experience in delivering brand and advertising creative across multiple channels.
• Strong aesthetic and design eye with an appreciation for brand identity.
• Proven experience acting as a brand guardian and applying brand guidelines consistently.
• Strong communication, stakeholder management, and relationship-building skills.
• Experience working with marketing agencies and cross-functional teams.

It would be great if you also have

• A Marketing qualification.
• Minimum of three years in a marketing or brand role.
• Experience leading a brand activation.
• Previous experience in Retail or Healthcare, with Optical experience being a plus.

Where your brilliance can take you

In this role, you will have the opportunity to be at the forefront of Boots Opticians' brand transformation, with pathways for professional growth and development. As you contribute to impactful marketing initiatives, you will gain valuable experience that can lead to advanced roles within the marketing team or other areas of Boots. Your efforts will not only enhance your career but also significantly influence customer engagement and brand loyalty.

Rewards designed for you

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

There's lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more at http://boots.jobs/rewards. Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third-party sites are not endorsed by Boots and may not be accurate.

A bit about us

At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case‑by‑case basis.

Be brilliant with Boots.