Digital Media Buyer - Beauty/Cosmetics

Liberty Resourcing; Hounslow; On-site; GBP 35,000 - 45,000; Full time

Job summary

A growing beauty brand development company in Hounslow is seeking an experienced Media Buyer. The ideal candidate will have over 3 years of digital marketing and media buying experience, especially with platforms like Facebook and Google Ads. Responsibilities include creating and optimizing campaigns, analyzing performance metrics, and ensuring optimal returns on advertising investments. This position is perfect for someone who is positive, hardworking, and has strong analytical skills.

Qualifications

• Minimum of 3 years of digital/performance marketing media buying experience.
• Experience with paid campaigns on various platforms like Facebook, AdWords, and others.
• Strong analytical skills to manage both quantitative and qualitative data.

Responsibilities

• Create, optimise and trouble‑shoot marketing campaigns.
• Proactively analyse campaigns and report on success metrics.
• Implement campaign optimisations to maximize advertising investment.

Skills

Digital marketing

Media buying

Analytical skills

Campaign management

Microsoft Excel

Job description

This is an exciting opportunity for an experienced, driven, Media Buyer to join a fast growing, award winning Beauty Brand Development company that have offices both in London and the USA. Excellent opportunity for someone who has 3/4 years experience in this role who is looking to further their career within the Beauty Industry.

This opportunity would suit someone who is:

• Positive
• Hardworking
• Self-motivated
• Has intellectual curiosity and has the ability to solve problems creatively
• Strong sense of accountability and attention to detail
• Ability to adapt
• Confident and personable

Required qualifications:

• Minimum of 3 years of digital/performance marketing media buying experience
• Minimum of 3 years experience with paid campaigns on Facebook, AdWords, Yahoo, Gemini, Bing Ads, Outbrain, Taboola and similar content recommendation engines
• Understanding of programmatic buying and advertising
• Understanding of tracking scripts implementation and troubleshooting
• Understanding of Google Tag Manager
• Strong analytical skills, with the ability to handle quantitative and qualitative data to understand trends
• Strong campaign management skills and the ability to handle program execution independently, adapt to the changing requirements of the business and manage change with agility
• High proficiency in Microsoft Excel (Google Sheets) is required.
• Strong analytical skills, with the ability to analyse raw data, draw conclusions and develop actionable recommendations

Responsibilities of the role

• Create, optimise and trouble‑shoot marketing campaigns
• Proactively analyse campaigns
• Tracking and reporting on the success metrics for the campaigns
• Perform strategic analyses and implement campaign optimisations in order to ensure the optimal return on advertising investment
• Extensive daily reporting for campaign performance against campaign objectives
• Daily analysis of marketing efforts at a campaign and ad level
• Ability to set up campaigns across buying platforms