Digital Marketing Officer, Active Forests Programme

Government Recruitment Service; Lewes; On-site; GBP 25,000 - 35,000; Full time

Job summary

A government agency in Lewes is seeking a Digital Marketing Support Officer to lead digital engagement for the Active Forests programme. This role involves creating content for social media, developing partnerships, and promoting campaigns to engage audiences through physical activity and nature experiences. The position is on a Fixed Term Contract until September 2026, with flexible working arrangements available. Ideal candidates will have a background in digital marketing and strong communication skills.

Qualifications

• Experience in digital marketing or communications.
• Strong writing skills for blogs and social posts.
• Ability to develop relationships with partners and influencers.

Responsibilities

• Lead digital engagement for Active Forests.
• Develop content for social media and website channels.
• Promote campaigns in collaboration with partners.
• Monitor and evaluate content performance.

Skills

Digital engagement

Content creation

Social media management

Influencer relationships

Digital advertising

Job description

What you’ll do…

The Active Forests programme, delivered in partnership with Sport England, encourages active visits to the nation’s forests to improve wellbeing through physical activity and deeper connections with nature. Across more than 20 sites, Forestry England teams curate a varied programme of physical activity, health and wellbeing experiences, creating engaging activities for both new and returning visitors. Our vision is that everyone can enjoy inclusive forest experiences and delivery focuses on those people facing the greatest barriers to participation, targeting groups currently underserved by physical activity and nature organisations.

As Digital Marketing Support Officer, you will lead digital engagement for Active Forests by developing content for national social media and website channels, supporting local teams, and promoting campaigns in collaboration with partners. You’ll work to grow advocacy among active audiences such as those walking, wheeling, cycling and running, build influencer relationships, and ensure content aligns with and supports the delivery of the Active Forests marketing strategy. This role sits within the national Engagement, Marketing & Communications team and involves close coordination with colleagues across the country.

This role is offered on a Fixed Term Contract until 30 September 2026. Active Forests is now in its eleventh year of partnership with Sport England. Forestry England are hoping to secure four more years of funding to continue Active Forests to the end of March 2030, but there is no guarantee.

Please see the job description below for more information and details about what we need from you.

Where you’ll work…

You will be based at our National Office in Bristol. We aim to provide a great place to work and blended working forms part of our flexible and inclusive approach to future ways of working. It is an informal arrangement which gives you the option to work some of the week from home and some of the week from the office, subject to role requirements, business need and regular review.

• Identify content and channel opportunities which allow us to drive our Active Forest target audiences to our products and core active offer.
• Develop and utilise partner relationships to reach and engage our target audiences.
• Create, schedule and coordinate Active Forests content on our digital channels, working closely with the national digital team to ensure this fits in with other scheduled content.
• Plan, create and monitor Active Forests digital advertising, using existing channels and ensuring that your work fits into the digital marketing strategy as a whole.
• Work closely with the national website team to ensure that Active Forests content is represented in the best way possible.
• Working with the national digital team and agencies, identify and nurture influencers for the Active Forests programme to develop and share content, ensuring Forestry England reaches a wider audience.
• Stay abreast of digital and social media trends and ensure that our activity complies with relevant best practice guidelines and regulations.
• Contribute to content creation, writing blogs, social posts and web content.
• Support local teams to promote the work of the programme of local channels and onsite as appropriate.
• Leading on evaluation of content on national channels and supporting district colleagues with local channel reporting.

And any other task reasonably requested by your line manager.