Digital Marketing Specialist (PPC)

Integral Memory Plc; London; On-site; GBP 35,000 - 65,000; Full time

Job summary

An established industry player seeks a dynamic PPC Manager to spearhead innovative E-Commerce and Marketing strategies. This role is pivotal in enhancing product visibility through targeted Amazon campaigns and expanding into Paid Search and Social. You will collaborate closely with the Head of E-Commerce and Product Managers, driving growth while maintaining a keen focus on return on ad spend (ROAS). Join a fast-growing technology company where your entrepreneurial spirit and proactive ideas will be encouraged, and where you can develop your career in a supportive environment as the business continues to thrive.

Qualifications

• Minimum 4 years of experience in PPC campaign management.
• Strong analytical skills to optimize campaigns for ROI.

Responsibilities

• Develop and lead execution of Amazon PPC activity across multiple regions.
• Monitor and optimize PPC campaigns daily for effectiveness.

Skills

Pay Per Click Management

Paid Search Campaigns

Analytical Skills

Communication Skills

Commercial Acumen

Attention to Detail

Tools

Google Ads

Semrush

Pacvue

Skai

Job description

Job Title: PPC Manager

Department: E-Commerce

Reporting to: Head of E-Commerce

Location: Neasden, London

The Role:

The PPC Manager will form an important part of the E-Commerce and Marketing teams as you will help plan strategy and lead on the execution for Integral’s E-Commerce and Marketing PPC campaigns in the UK. You will work closely with the Head of E-Commerce and Product Managers to drive product awareness whilst maintaining a strong focus on ROAS. The role will focus on Global Amazon campaigns initially to help bolster growth and product launches, and then widen out to Search, Social and other Marketplaces. This is a great opportunity to make the role your own, challenge yourself in a competitive sector and join at a time of rapid growth.

Responsibilities:

• Help develop strategy for and lead execution of UK, Europe and USA Amazon PPC activity (Sponsored Products, Sponsored Brands and Sponsored Display), Paid Search, Paid Social and other Marketplaces.
• Setup, monitor and optimise PPC campaigns (Amazon, Other Marketplaces, Search, Social).
• Daily control of ACOS and spend across multiple accounts.
• Run post-campaign analysis and reporting on campaign effectiveness / performance.
• Liaise with different internal departments to maximise campaign return on investment.
• Implement Amazon Advertising strategies including new product launches and test and learn.
• Present reports to different stakeholders within the business.
• Keep up to date with the latest PPC products, updates and changes, including Amazon and Marketplace Advertising.

Requirements:

• Minimum 4 years of experience managing and activating Pay Per Click / Paid Search campaigns.
• Strong knowledge of using tools such as Google Ads, Semrush, Pacvue, Skai etc.
• Strong knowledge and understanding of advertising on marketplaces.
• Strong analytical skills in order to fully optimise campaigns and ensure maximum return on investment (ROI).
• Excellent communication skills.
• Confident and comfortable producing and presenting reports to different stakeholders within the business.
• Strong commercial mindset and acumen.
• High levels of attention to detail.
• Possess energy and drive with the willingness to take on responsibility.
• Interest, knowledge or experience working within the technology or computer hardware sectors would be a plus.

Career Development:

• Integral Memory encourages people to be entrepreneurial, bring their own ideas and be pro-active in taking on responsibility. There is a strong emphasis on learning, development and progression, you will be supported in broadening your skills and you will have the opportunity to grow your role as the business grows.

The Company:

Integral Memory PLC is a long-established and fast-growing technology company founded in the UK over 30 years ago. It has grown into a highly successful and financially independent international business with offices in London and across Europe.

Integral Memory Division:

The link between high-end competitive gaming, encrypted military level memory drives and pushing the visual boundaries of creative photography. Our imaginative solutions to the ever-advancing demands of data storage that transcends the cloud has made the Integral logo synonymous with quality, sustainability and reliability.

Integral LED Lighting Division:

From lighting up industrial warehouses and retail spaces across Europe, to delivering soft ambient lighting in bathrooms, kitchens and living rooms. From expandable lighting systems for smart buildings, to transforming outdoor spaces with innovative lighting solutions to enhance the human experience – Our innovative and award-winning product range challenges the norm as we continue to bring cutting-edge lighting solutions to the market.

Our award-winning products are sold by resellers in more than 50 countries worldwide and are trusted by large corporations, government departments, and educational institutions.