Digital Marketing Specialist – Omnichannel

MSD Animal Health Technology Labs; Milton Keynes; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading health technology company in Milton Keynes is seeking a Digital Marketing Specialist to drive digital marketing efforts across platforms. This role requires expertise in Salesforce Marketing Cloud and experience in both B2B and B2C strategies. The ideal candidate will enjoy optimizing customer journeys and will be a collaborative team player eager to contribute to digital transformation efforts.

Qualifications

• Experience with Salesforce Marketing Cloud, including automation studio and journey builder.
• Ability to present options for digital marketing activities strategically.
• Commitment to developing skillset and progressive digital transformation.

Responsibilities

• Develop working relationships with business units to achieve goals.
• Execute omnichannel marketing campaigns using multiple platforms.
• Report on digital activities and use insights to drive performance.

Skills

Salesforce Marketing Cloud

Digital marketing activities

B2B and B2C experience

Customer Relationship Management principles

Tools

Salesforce Sales Cloud

WordPress VIP

Veeva

Job description

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The Digital Marketing Specialist will work in the Digital Marketing Solutions Team within our Commercial Operations Business Unit.

This role requires a thorough understanding of the digital space and omnichannel marketing, including marketing automation and customer journey and experience, profiling and competence with relevant systems.

Knowledge of reporting and actionable insights is essential to drive iterative optimisation of all touchpoints and processes to drive capabilities and results.

Responsibilities:

• Developing good working relationships and understanding with all business units to work in partnership to achieve goals
• Preparing and executing omnichannel marketing campaigns for internal and external customers in partnership with campaign owners via Salesforce Marketing Cloud, including automation studio and journey builder, Veeva Engage
• Development, maintenance and administration of key Animal Health websites, currently using WordPress VIP content management systems (CMS) in alignment with the Animal Health digital strategy
• Building and distributing internal and external surveys
• Reporting on all digital activities and using insights to drive performance and direction of AH digital transformation on a case by case and trend level
• Drive best practice across all digital platforms by coaching of multidisciplinary teams

Skills/Experience Required:

• Able to work effectively with multiple systems including but not limited to Salesforce Marketing Cloud, Salesforce Sales Cloud, GetFeedback, Veeva Promomats, Veeva REM, WordPress VIP
• Ability to plan strategically and present and discuss options for digital marketing activities to provide best practice on a case-by-case basis
• Some demonstrable experience with Salesforce Marketing Cloud (SFMC) including automation studio and journey builder, ideally with Salesforce Marketing Cloud Email Specialist Certification
• Experience in both B2B and B2C markets would be an advantage
• Good understanding and experience of Customer Relationship Management principles and application and familiarity with Salesforce Sales Cloud
• The successful candidate will be committed to continuously developing their skillset to keep up to date and progress Animal Health digital transformation

Desired Personal Attributes:

• The successful individual will have a high energy, can-do customer focused attitude and growth mindset. The ability to develop high value working relationships with colleagues (local and global), agency partners and external stakeholders is essential. A logical thinker, able to prioritise, with good time management skills and attention to detail. Confidence and a professional, personable manner with internal and external customers is expected. This role suits a team player who enjoys working collaboratively with multiple stakeholders in a matrix organisation. The preferred candidate will be excited by change and realising the potential of digital transformation. They should be committed to continuously developing both their skillset and Animal Health digital customer experience.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Biotechnology Research and Pharmaceutical Manufacturing

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