Digital Marketing Specialist - B2B

Mason Frank International; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the technology sector is seeking a Digital Marketing Specialist to enhance their marketing strategy. In this role, you will manage CRM systems, oversee various digital marketing campaigns, and drive customer engagement through effective lead generation strategies. A strong background in marketing automation and B2B practices is preferred, making this a vital role within the team.

Qualifications

• Proven experience in CRM management and marketing automation.
• Hands-on experience with SEO and PPC campaigns.
• Strong analytical skills for data interpretation and strategy optimization.

Responsibilities

• Manage CRM and marketing automation tools to enhance customer engagement.
• Optimize data integrity and GDPR compliance to improve campaign effectiveness.
• Oversee paid social campaigns to increase brand awareness.

Skills

CRM management

Email marketing

Marketing automation

SEO

PPC

Analytical mindset

Job description

Direct message the job poster from Mason Frank International

Connecting the best Marketing Automation professionals across the UK to the best opportunities!

Digital Marketing Specialist - B2B

As a Digital Marketing Specialist, you’ll play a key role in shaping our marketing strategy, driving customer retention, and improving lead generation. You’ll own the CRM and marketing automation platform, oversee email marketing, paid social, and SEO/PPC, and ensure seamless integration between marketing and sales.

Key Responsibilities

In this role, you will manage the CRM system and marketing automation tools to enhance lead nurturing and customer engagement. Optimising data integrity, segmentation, and GDPR compliance to improve campaign effectiveness is also a key part of this role. You will also manage paid social campaigns across LinkedIn, Facebook, and Google Ads to enhance brand awareness and acquisition.

What We’re Looking For

• Proven experience in CRM management, email marketing, and marketing automation. (Pardot experience preferred)
• Hands-on experience with SEO, PPC, and paid social media campaigns.
• Strong analytical mindset with the ability to interpret data and optimise marketing strategies.
• Experience in B2B marketing, particularly in tech, SaaS, or AI-driven industries (preferred but not required).
• Knowledge of GDPR compliance and best practices for CRM data management.

If you like to find out more about this role feel free to apply to this advert with the most up-to-date version of your CV. Or, if you know anyone who would be interested in a role like this, feel free to get in touch.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Technology, Information and Media and IT System Testing and Evaluation

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