B2B Marketing Specialist

The Knot Worldwide; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

The Knot Worldwide is seeking a B2B Marketing Specialist in London to spearhead marketing campaigns targeting wedding vendors in 13 international markets. The role requires a blend of creativity and analytical skills to enhance vendor engagement and brand awareness. Join a global team dedicated to celebrating life's moments and making a real impact.

Qualifications

• Experience in marketing coordination or similar role required.
• Fluency in English; additional European languages, especially Italian, are a plus.
• Team player with a positive, proactive attitude.

Responsibilities

• Manage integrated and channel-specific campaigns to drive vendor action.
• Create content ideas for blogs, guides, webinars, and write high-quality materials.
• Prepare reports and metrics on marketing performance.

Skills

Communication

Collaboration

Project Management

Data-Driven Decision Making

Creativity

Education

Experience in Marketing Coordination

Job description

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B2B Marketing Specialist

London, United Kingdom | Be the First to Apply

WHAT WE DO MATTERS:

Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries, our brands—including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more—help people turn wedding inspiration into action. Joining our global team means being part of a diverse group passionate about celebrating life's moments.

About Hitched

Hitched is the UK’s leading wedding planning app, offering inspiration, planning tools, and a vendor marketplace for couples. Acquired by The Knot Worldwide in 2020, it has been serving the UK for 26 years and is a key growth market for us.

Hitched provides equal employment opportunities and adheres to UK nondiscrimination laws, prohibiting workplace harassment based on race, gender, age, disability, and other factors.

About The Knot Worldwide

With over 40 years of experience, we are the largest wedding planning company globally, with brands across North America, Europe, Latin America, and Asia, serving over 40 million couples. Our offerings include wedding marketplaces, websites, planning tools, and registries. We also own lifestyle brands like The Bump, The Bash, Lasting, and How They Asked. Our offices are located in the US, Spain, Ireland, China, India, and the UK.

The Position

We seek a motivated Marketing Specialist to develop and manage B2B marketing campaigns targeting wedding vendors across 13 international markets. 2023 is crucial for growth, and you'll be part of a team exploring new campaigns to increase vendor engagement, brand awareness, and content creation for demand generation.

You will work closely with teams across the UK, Europe, and India, requiring excellent communication, creativity, and organizational skills. We value a fun, analytical, and stakeholder-managing mindset.

Key Responsibilities

• Manage integrated and channel-specific campaigns to drive vendor action, engagement, and retention
• Support the Vendor Engagement Manager with projects and strategy implementation
• Create content ideas for blogs, guides, webinars, and write high-quality materials
• Ensure sales collateral is current and facilitate collaboration between marketing and sales teams
• Manage our vendor-facing social media channels
• Work with designers and stakeholders on promotional materials
• Prepare reports and metrics on marketing performance
• Conduct industry competitor analysis

Requirements

• Experience in marketing coordination or similar
• Excellent communication, collaboration, and relationship-building skills
• Strong project management and organizational skills
• Data-driven with a focus on performance optimization
• Fluency in English; additional European languages, especially Italian, are a plus
• Team player with a positive, proactive attitude

We encourage passionate candidates to apply and make a difference with us!

What We Love About You:

• You Dream Big and Innovate
• You Love Our Users
• You Do the Right Thing
• You Hustle Every Day
• You Win Together

What You Love