Digital Marketing Specialist

Ramboll; Manchester; On-site; GBP 35,000 - 55,000; Full time

Job summary

An innovative firm is seeking a Digital Marketing Specialist to join their Manchester team. This role offers the chance to coordinate and implement impactful B2B digital marketing campaigns in a collaborative environment. The ideal candidate will possess a strong understanding of performance marketing and be adept at using industry-standard tools. You'll work closely with international teams to optimize marketing strategies and drive results. Join a company committed to sustainable change and be part of a culture that values individuality and development. If you're passionate about making a difference in the B2B landscape, this is the opportunity for you.

Benefits

Commitment to your development

Inclusive work culture

Inspiration from diverse projects

Long-term stability in employment

Qualifications

• Strong experience in B2B marketing, particularly in performance marketing.
• Proven track record in managing digital marketing campaigns.

Responsibilities

• Coordinate and implement digital marketing campaigns across various channels.
• Support CRM campaign management and evaluate campaign performance.

Skills

B2B Marketing

Performance Marketing

Project Management

Email Marketing

Digital Campaigns

Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

LinkedIn Campaign Manager

HubSpot

Web Analytics Tools

Job description

Ramboll Manchester, England, United Kingdom

Join or sign in to find your next job

Join to apply for the Digital Marketing Specialist role at Ramboll

Get AI-powered advice on this job and more exclusive features.

Job Description

Are you a data-driven B2B marketing specialist with a solid understanding of performance marketing? Do you want to coordinate and implement digital marketing campaigns in an international B2B setting?

If this sounds like you, or you’re curious to learn more, then this role could be the perfect opportunity. Join our Brand, Marketing and External Relations unit as our new Digital Marketing Specialist and work with us to close the gap to a sustainable future.

Your new role

As our Digital Marketing Specialist, you will join our department as part of our newly established Manchester based team. Working a few days in the office will be critical as the team grows, so the successful candidate must be comfortable commuting to or living in Manchester.

Your tasks include:

• Supporting Campaign Managers and working with agencies to define and operationalise go-to-market strategies for our B2B sector and brand campaigns focused on channel performance optimization including paid search, paid social, and display ads.
• Planning and coordinating digital marketing campaigns in collaboration with agencies and colleagues across our Manchester, Copenhagen, and Chennai offices.
• Conceptualising and planning automated email campaigns and nurture flows, working with our offshore marketing delivery team to launch, evaluate, and optimize.
• Designing and validating LinkedIn targeting strategies for our segments and account-based marketing initiatives.
• Advising and supporting local marketing managers in tactical planning and setup of paid media campaigns such as SEM and LinkedIn advertising.
• Collaborating with Campaign Managers and Analytics Specialists to evaluate and improve campaign performance.
• Supporting CRM campaign management with a focus on lead data, tracking progression, and documenting ROMI.

About You

You will understand the elements and workstreams involved in building multi-channel marketing campaigns with digital client journeys in mind. As a hands-on B2B marketer, you plan and collaborate effectively to ensure that campaigns come together across organic and paid channels.

The ideal candidate is structured, experienced with industry-standard tools like Google Ads, web and marketing analytics tools, LinkedIn Campaign Manager, and HubSpot. Being detail-oriented and proactive is essential. You should be a good collaborator, engaging positively with colleagues across a global organization and external vendors.

• Strong experience in a similar role, preferably within a global B2B company or agency.
• Proven experience with digital B2B campaigns, performance marketing, SEM, LinkedIn Campaign Manager, and paid social.
• Excellent project management skills in marketing.
• Experience with email marketing and automation strategies; familiarity with HubSpot is an advantage but not required.
• Experience in measuring and reporting campaign performance.

What We Can Offer You

• Commitment to your development
• Leadership guided by our Principles
• A culture that values your individuality
• Inspiration from colleagues, clients, and projects
• The long-term stability of a foundation-owned company

Ready to join us?

Please submit your application along with your up-to-date CV. We value diversity and encourage applicants from all backgrounds to apply.

Thank you for considering a career with Ramboll. We look forward to your application.

Work at the heart of sustainable change with Ramboll in the UK and Ireland

Ramboll is a global architecture, engineering, and consultancy company, founded in Denmark and committed to sustainable change. We believe in creating a thriving world for both nature and people. Our history is rooted in responsibility, openness, and curiosity. With over 1,500 employees across 16 UK offices, we deliver innovative solutions across various sectors and were listed among the Sunday Times’ Best Places to Work in 2024.

Equality, Diversity, and Inclusion

We prioritize diversity and inclusion, believing they are essential to sustainable societies. We provide an inclusive environment where everyone can thrive and reach their potential. We support work/life balance and invite applications from all backgrounds and characteristics. As a Disability Confident employer, we ensure accessibility in our recruitment process. Contact us at [e-mail] for assistance.