Digital Marketing Specialist

Ramboll; Manchester; On-site; GBP 35,000 - 55,000; Full time

Job summary

Join a forward-thinking company as a Digital Marketing Specialist, where you'll lead innovative B2B marketing campaigns. This role offers the chance to work in a collaborative environment, optimizing digital strategies across various channels. You'll play a key role in shaping marketing initiatives that drive sustainable change, leveraging your expertise in performance marketing and project management. If you're passionate about creating impactful campaigns and thrive in a dynamic team, this opportunity is perfect for you. Make your mark in a company committed to sustainability and inclusivity.

Benefits

Commitment to your development

Inclusive work environment

Work/life balance support

Diversity and inclusion initiatives

Qualifications

• Strong experience in B2B marketing, especially in digital campaigns.
• Proven ability to manage and optimize multi-channel marketing strategies.

Responsibilities

• Coordinate and implement digital marketing campaigns for B2B.
• Support Campaign Managers in defining go-to-market strategies.

Skills

B2B Marketing

Performance Marketing

Digital Marketing Campaigns

Email Marketing

Project Management

Lead Data Tracking

Education

Degree in Marketing or related field

Tools

Google Ads

LinkedIn Campaign Manager

HubSpot

Web Analytics Tools

Job description

Job Description

Are you a data driven B2B marketing specialist with a solid understanding of performance marketing? And do you want to coordinate and implement digital marketing campaigns in an international B2B setting?

If this sounds like you, or you’re curious to learn more, then this role could be the perfect opportunity. Join our Brand, Marketing and External Relations unit as our new Digital Marketing Specialist and work with us to close the gap to a sustainable future.

Your new role

As our Digital Marketing Specialist, you will be joining our department as part of our newly established Manchester based team. Working a few days in the office will be critical as the team grows, so the successful candidate must be comfortable commuting to or living in Manchester.

Your tasks entail:

• Support Campaign Managers and work with agencies to define and operationalise go-to-market strategies for our B2B sector and brand campaigns focused on the optimization of channel performance incl. paid search, paid social and display ads
• Plan and coordinate the execution of digital marketing campaigns collaborating with agencies and colleagues in our brand & design, web, marketing operations and content teams based in Manchester, Copenhagen and Chennai
• Conceptualise and plan automated campaign e-mails and nurture flows with the user journey in mind. Work with our offshore marketing delivery team to launch, evaluate and optimize
• Design and validate LinkedIn targeting strategies for our segments and account-based marketing initiatives
• Advise and support local marketing managers in our business units with the tactical planning and setup of paid media campaigns such as SEM and LinkedIn advertising
• Work with our Campaign Managers and the Analytics Specialist on evaluating and improving on campaign performance
• Support CRM campaign management with an eye on lead data and tracking of progression with a focus on documenting ROMI

About you

You will know the elements and workstreams that go into building a multi-channel marketing campaign with the digital client journeys in mind, and as a hands-on B2B marketeer, you plan and collaborate well to ensure that these deliveries come together in a good mix of organic and paid channels for client-centered campaigns.

The ideal candidate is structured and has experience working with industry-standard tools and systems such as Google Ads, web and marketing analytics tools, LinkedIn Campaign Manager and HubSpot.

Being detail oriented and proactive is important. You will be a good collaborator and positively engage with colleagues across a global organisation as well as external vendors.

• Strong experience from a similar role - preferably from a global B2B company or agency.
• Proven experience with digital B2B campaigns and performance marketing and we expect you to have a firm grip on SEM, are well versed in LinkedIn campaign manager and can utilize paid social to reach desired audiences
• Excellent marketing project management skills
• Experience with e-mail marketing & marketing automation strategies. We work in HubSpot, if you do too it is an advantage but not a requirement
• Experience measuring and reporting on campaign performance

What we can offer you

• Commitment to your development
• Leaders guided by our Leadership Principles
• A culture that welcomes you as the unique person you are
• Inspiration from colleagues, clients, and projects
• The long-term thinking of a foundation-owned company

Ready to join us?

Please submit your application with your up-to-date CV. We invite diversity in all its forms and encourage applicants from all groups to apply.

Thank you for taking the time to apply! We look forward to receiving your application.

Work at the heart of sustainable change with Ramboll in the United Kingdom and Ireland

Ramboll is a global architecture, engineering, and consultancy company. As a foundation-owned people company, founded in Denmark, we believe that the purpose of sustainable change is to create a thriving world for both nature and people. So, that’s where we start – and how we work. Our history is rooted in a clear vision of how a responsible company should act and being open and curious is a cornerstone of our culture. Ramboll in the United Kingdom and Ireland has a proven track record of sustainable and responsible business and is a top ten engineering and environmental and sustainability consultancy in the UK, with more than 1,500 employees across 16 offices. Ramboll experts deliver innovative solutions across Buildings, Transport, Environment & Health, and Energy. In 2024, Ramboll was included in the Sunday Times’ list of Best Places to Work.

Equality, Diversity, and Inclusion

Equality, diversity, and inclusion are at the heart of what we do. At Ramboll, we believe that diversity is a strength and that different experiences and perspectives are essential to creating truly sustainable societies. We are committed to providing an inclusive and supportive work environment where everyone is able to flourish and reach their potential. We also know how important it is to achieve the right balance of where, when, and how much you work. As a company, Ramboll recognises the importance of having a good work/life balance, both in terms of individual well-being and its positive impact with respect to the engagement and retention of our employees. We aim to support all employees to achieve a work/life balance which enables them to work in a supported manner while having the time to achieve personal aspects of their life outside of work. We invite applications from candidates of all backgrounds and characteristics. As a Disability Confident Committed employer, Ramboll ensures opportunities are accessible to candidates with disabilities. Please let us know if there are any changes we could make to the application process to make it more comfortable for you. You can contact us at [e-mail] with such requests.