Digital Marketing Specialist

BYD Company Limited.; Hounslow; On-site; GBP 40,000 - 70,000; Full time

Job summary

An innovative company is looking for a Digital Marketing Specialist to enhance its brand's digital presence across various platforms. This role involves executing multi-channel campaigns, managing social media growth, and collaborating with dealers to ensure consistent messaging. Ideal candidates will have a strong background in digital marketing, particularly within the automotive or tech sectors, and possess creative skills in content creation and analytics. Join a dynamic team committed to building a zero-emission future while making a significant impact in the digital marketing landscape.

Qualifications

• 5+ years in digital marketing, preferably in automotive or tech sectors.
• Expertise in campaign planning and performance optimization.

Responsibilities

• Plan and execute multi-channel digital campaigns for product launches.
• Manage and grow presence on social media platforms like Instagram and TikTok.

Skills

Digital Marketing

Social Media Management

Campaign Execution

Content Creation

Performance Analytics

Photography

Video Production

Tools

Adobe Photoshop

Adobe Lightroom

Adobe Premiere Pro

Final Cut Pro

Job description

Join to apply for the Digital Marketing Specialist role at BYD EUROPE.

As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems, and other related products and services.

About The Role

We are seeking an innovative Digital Marketing Specialist with a strong background in campaign execution, social media management, and digital content growth. This role will shape our brand’s digital presence across platforms like Instagram, TikTok, YouTube, and others, ensuring alignment with dealer strategies. Experience with leading tech and automotive brands (BMW, Tesla, Apple, etc.) is highly valued.

Key Responsibilities

• Digital Campaign Strategy & Execution: Plan, execute, and optimize multi-channel digital campaigns for product launches, brand awareness, and engagement. Collaborate with creative and analytics teams to develop results-driven campaigns. Implement innovative strategies aligned with industry best practices.
• Social Media Growth & Content Strategy: Manage and grow our presence on Instagram, TikTok, YouTube, Facebook, and more. Develop engaging content, leverage data for optimization, and collaborate with influencers and internal teams.
• Dealer Digital Media Coordination: Work with regional dealers to align digital marketing activities, provide guidance on paid advertising, and ensure consistent brand messaging across platforms.
• Content Creation & Editing: Possess skills in photography, image editing, and video creation. Be proficient in tools like Adobe Photoshop, Lightroom, Premiere Pro, Final Cut Pro. Create visually appealing assets maintaining brand consistency.
• Performance Analytics & Optimization: Monitor campaign metrics, analyze performance, and use insights to refine strategies. Report on effectiveness and recommend improvements.
• Collaboration & Cross-Functional Coordination: Work with global and regional marketing teams to ensure brand consistency. Partner with creative, PR, and product teams for integrated initiatives. Stay updated on industry trends and emerging digital technologies.

Qualifications & Requirements

• 5+ years in digital marketing, social media management, or campaign execution, preferably in automotive, tech, or lifestyle sectors.
• Proven experience managing brand accounts on key platforms.
• Expertise in campaign planning, execution, and performance optimization.
• Experience working with dealers, distributors, or retail partners.
• Proficiency in photography, video production, and editing tools.
• Background in automotive (BMW, Tesla, etc.) or tech companies (Apple, etc.) is a plus.
• Data-driven mindset with ability to analyze campaign performance.
• Strong communication and project management skills.
• Familiarity with paid media, SEO, influencer marketing, and digital trends is advantageous.

Our purpose is to build a zero-emission future that reconnects humanity with nature and promotes clean air. We seek talent aligned with this mission to join our diverse, dynamic team.