Digital Marketing Specialist

Wheely; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

Wheely is seeking a Digital Marketing Specialist to enhance customer engagement and retention through innovative campaigns. The role involves collaboration with various teams to optimize user experience and leverage data insights. Employees enjoy flexible working hours and a competitive salary package.

Benefits

Flexible Working Hours

Stock Options

Private Medical Insurance

Dental Insurance

Life and Critical Illness Insurance

Monthly Credit for Wheely Journeys

Lunch Allowance

Cycle to Work Scheme

Professional Development Subsidies

Best-in-Class Equipment

Qualifications

• At least 1 year of experience in digital marketing as Marketing or CRM specialist.
• Proven hands-on expertise in CRM platforms or performance marketing instruments.

Responsibilities

• Launch acquisition, retention, and engagement campaigns across various channels.
• Work with marketing and product managers to deliver user-focused messages.
• Monitor and analyze key performance metrics.

Skills

Analytical Skills

Written Communication

Tools

CRM Platforms

Performance Marketing Instruments

Job description

Wheely is not a traditional ride-hailing company. We are building a platform with user privacy at its core while successfully scaling a five-star service to millions of rides across multiple cities.

As a Digital Marketing Specialist at Wheely, you will drive initiatives across the entire customer journey, from awareness to retention, helping Wheely grow in existing markets and successfully enter new ones.

What you will be doing

• Support growth strategy by launching acquisition, retention and engagement campaigns across internal (CRM-based email, push notification, in-app) and external (Google, LinkedIn, Meta and X) channels.
• Work directly with Marketing managers, product managers, designers and copywriters to deliver compelling and focused on user experience messages.
• Use data-driven insights to refine audience targeting, messaging, and content strategy.
• Monitor and analyse key performance metrics.

Requirements

• At least 1 year of experience in digital marketing as Marketing or CRM specialist.
• Proven hands-on expertise in either CRM platforms or performance marketing instruments.
• Outstanding written communication, with a talent for crafting impactful customer-centric messaging and positioning statements.
• Highly analytical, with the ability to pull your own numbers and conduct your own analysis.

What we offer

Wheely expects the very best from our people, both on the road and in the office. In return, employees enjoy flexible working hours, stock options and an exceptional range of perks and benefits.

• Competitive salary and equity package
• Private Medical Insurance
• Dental Insurance
• Life and critical illness insurance
• Monthly credit for Wheely journeys
• Lunch allowance
• Cycle to work scheme
• Professional development subsidies
• Best-in-class equipment
• Relocation allowance (dependent on role level)
• This is an office-based role located in Hammersmith. Wheely has an in-person culture but allows flexible working hours and work from home when needed. In most cases, we expect team members to be in the office at least four days a week.

All of your personal information will be collected stored and processed in accordance with Wheely’s Candidate Privacy Notice