Digital Marketing Specialist

Waveantiques; Greater London; On-site; GBP 38,000 - 54,000; Full time

Benefits offered by this job

Ongoing training in photography & gem识

Collaborative team culture

Competitive salary

Job summary

Wave Antiques in Hatton Garden is seeking a Digital Marketing Specialist to manage online presence, photograph jewellery, and optimise product listings. You will shoot and retouch images with Orbitvu and Adobe Creative Suite, craft SEO-friendly descriptions, and maintain a brand-consistent website.

You will develop content for social media and newsletters, plan videos for Reels/TikTok, and collaborate on launch calendars.

Qualifications

• Minimum 3 years’ experience in luxury, antique, or fine jewellery retail (B2C).
• Experience managing e-commerce platforms such as Shopify or similar CMS.
• Sound knowledge of SEO principles for digital content and product listings.
• Excellent written English with sharp attention to detail.
• Jewellery qualifications such as Gem-A (FGA/DGA) or GIA certification.
• Proficiency in product photography, with Orbitvu or similar studio setups.
• In-depth knowledge of jewellery history, periods, and materials.
• Familiarity with Google Analytics and structured product metadata.

Responsibilities

• Photograph jewellery using Orbitvu; retouch and edit images with Adobe Creative Suite.
• Create and manage product listings on the website with accurate details.
• Write SEO-optimised product descriptions in Wave’s tone.
• Maintain and refine the website’s visual presentation to reflect the brand.
• Track product performance and suggest improvements to boost engagement and conversion.
• Develop engaging digital content for social media, newsletters and the website.
• Plan, film and edit short-form videos for Instagram Reels and TikTok.
• Collaborate on content calendars for launches, campaigns and trends.
• Liaise with stock/ops to list new pieces online promptly.
• Ensure consistency across all channels in imagery, language, and tone.
• Provide customer insights and sales data to inform digital strategies.

Skills

Adobe Photoshop

Video editing

SEO knowledge

Written English

Client-facing sales

Jewellery history

Storytelling

Organised

Self-motivated

Education

Gem-A (FGA/DGA) or GIA certification

Tools

Orbitvu

Shopify

Google Analytics

Premiere Pro

Job description

Located in the heart of Hatton Garden, Wave Antiques offers a thoughtfully curated collection of antique and fine jewellery. Built over five generations, our selection reflects a deep love for vintage design and distinctive pieces. From Georgian and Victorian treasures to Art Deco classics and beyond, every item is handpicked for its character, quality, and historical value.

We are seeking a Digital Marketing Specialist with strong experience in product photography and e-commerce to help maintain and grow our online presence, while also supporting client sales and communications. This role combines technical skill, visual creativity, and in-depth jewellery knowledge.

Role Overview

This is a hands-on role responsible for managing Wave Antiques’ digital platforms, including our website and product photography. You will photograph and upload jewellery listings, ensuring all entries are visually compelling, accurate, and SEO optimised.

Key Responsibilities

Website and Product Management

• Photograph jewellery using Orbitvu equipment; retouch and edit images using Adobe Creative Suite
• Create and manage product listings on the website, ensuring accuracy in titles, descriptions, materials, carat weights, hallmarks, measurements, condition, and period
• Write clear, engaging, and SEO optimised product descriptions in line with Wave’s tone and storytelling approach
• Maintain and refine the website’s visual presentation to reflect the brand’s identity
• Track product performance and suggest improvements to boost online engagement and conversion

Content Creation

• Develop engaging digital content for social media, newsletters, and the website including behind-the-scenes footage, product highlights, and storytelling features
• Plan, film, and edit short-form videos for platforms such as Instagram Reels, TikTok.
• Collaborate with the team to develop content calendars that align with product launches, seasonal campaigns, and market trends
• Collaboration and Brand Support
• Liaise with the stock and operations team to ensure new pieces are efficiently listed online
• Ensure consistency across all digital channels in terms of imagery, language, and tone
• Provide customer insights and sales data to inform digital strategies and inventory decisions

Skills and Experience

• Strong skills in Adobe Photoshop and basic video editing (Premiere Pro or similar)
• Minimum 3 years’ experience in luxury, antique, or fine jewellery retail (B2C)
• Experience managing e-commerce platforms such as Shopify or similar CMS
• Sound knowledge of SEO principles for digital content and product listings
• Excellent written English with sharp attention to detail
• Comfortable in client-facing situations with a strong record of successful sales
• Jewellery qualifications such as Gem-A (FGA/DGA) or GIA certification
• Proficiency in product photography, with experience using Orbitvu or similar studio setups
• In-depth knowledge of jewellery history, periods, and materials
• Familiarity with digital marketing tools, including Google Analytics and structured product metadata

Personal Qualities

• Highly organised, detail-oriented, and proactive
• Strong creative eye and passion for storytelling through visuals
• Excellent communicator, both written and verbal
• Self-motivated and adaptable within a fast-paced, small team
• Genuine enthusiasm for jewellery, design history, and client service

What We Offer

• The chance to work closely with rare and historically significant jewellery
• Ongoing training in photography, gem identification, and sales
• A collaborative, supportive team culture
• Competitive salary and performance-based incentives