Digital Marketing Specialist

Confidential; Greater London; Hybrid; GBP 38,000 - 52,000; Full time

Benefits offered by this job

Hybrid work model

Appraisal-based bonus

Job summary

Confidential in London (St Paul’s) seeks a Digital Marketing Specialist to own the corporate website, CRM and social channels. You’ll work in a small team, shaping digital strategy with external agencies and internal stakeholders, contributing content and analytics to drive campaigns and improvements.

With 2–5 years in digital marketing, you’ll bring WordPress expertise, strong copywriting and hands-on experience with LinkedIn campaigns, Google Analytics, and CRM systems.

Qualifications

• 2–5 years' digital marketing experience across website, social and campaigns, in-house or agency
• Proven WordPress experience: content, plugins and troubleshooting
• Hands-on LinkedIn campaign experience, plus Google Analytics, Mailchimp or similar, and Hootsuite/Canva
• Strong copywriting, with the confidence to work with and influence senior leaders
• CRM experience (Dynamics or similar)
• Background in a corporate or professional environment, ideally financial or professional services
• Comfortable using AI tools for content and workflow
• SEO, HTML/CSS and B2B/B2C experience are a bonus, and industry background is flexible

Responsibilities

• Own the corporate website (WordPress): content, updates, performance and user experience
• Run and grow LinkedIn, X and TikTok, both organic and paid, including LinkedIn Campaign Manager
• Write and adapt content for different audiences and channels
• Deliver email campaigns and support the rollout of the company CRM, including segmentation and reporting
• Track, analyse and report on digital performance, and turn the insights into recommendations
• Manage external agencies and suppliers, and work with IT and Information Security on website and tooling
• Monitor competitors and help shape the digital strategy as it evolves

Skills

Digital marketing

WordPress

LinkedIn campaigns

Google Analytics

Email marketing

CRM (Dynamics)

Copywriting

AI tools

SEO/HTML/CSS

Social media (X, LinkedIn, TikTok)

Tools

WordPress

LinkedIn Campaign Manager

Google Analytics

Mailchimp

Hootsuite

Canva

Dynamics

Job description

Digital Marketing Specialist Global Financial Services Business London (St Paul's)

Competitive package + appraisal-based bonus Hybrid, 3 days in office Permanent

The company

A global credit management and advisory business, working with financial institutions across multiple asset classes and markets. Around 200 people worldwide, with over 100 in the UK. It's entrepreneurial, award-winning, and still small enough for individuals to make their mark.

The opportunity

Marketing here has been through a real reset. A new Marketing Lead has rebuilt the brand, guidelines and collateral, and the business is now moving into a digital transformation phase. Brand is being handed to an internal colleague, so they need a digital specialist to own the website, CRM and social channels. That frees the Lead to focus on strategy.

You'll join a two-person team that looks after all group marketing, supported by a network of freelancers and agencies for content and design. It's a hands-on role with plenty of scope to shape how digital works.

What you'll do

• Own the corporate website (WordPress): content, updates, performance and user experience
• Run and grow LinkedIn, X and TikTok, both organic and paid, including LinkedIn Campaign Manager
• Write and adapt content for different audiences and channels
• Deliver email campaigns and support the rollout of the company CRM, including segmentation and reporting
• Track, analyse and report on digital performance, and turn the insights into recommendations
• Manage external agencies and suppliers, and work with IT and Information Security on website and tooling
• Monitor competitors and help shape the digital strategy as it evolves

What you'll bring

• 2-5 years' digital marketing experience across website, social and campaigns, in-house or agency
• Proven WordPress experience: content, plugins and troubleshooting
• Hands-on LinkedIn campaign experience, plus Google Analytics, Mailchimp or similar, and Hootsuite/Canva
• Strong copywriting, with the confidence to work with and influence senior leaders
• CRM experience (Dynamics or similar)
• A background in a corporate or professional environment, ideally financial or professional services, and in a business of comparable size. This is a structured, established environment, so you'll need to be comfortable working within it
• Comfortable using AI tools for content and workflow
• SEO, HTML/CSS and B2 B/B2 C experience are a bonus, and industry background is flexible

Package and process

• Competitive salary, plus appraisal-based bonus
• Central London office (St Paul's), 3 days a week in the office, business casual, with a friendly, supportive marketing team

Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to diversity, equity and inclusion. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training.