Digital Marketing Senior Executive

LR Legal Recruitment; Greater London; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

LR Legal Recruitment seeks a Digital Marketing Senior Executive in London to own the firm's digital marketing and website development. This hands-on role includes managing WordPress, driving the digital roadmap, and delivering SEO improvements.

You will work closely with senior stakeholders, international teams and agencies, shaping content, reporting on GA4/Looker Studio, and supporting email marketing and social media initiatives. A hybrid working arrangement is offered.

Qualifications

• Substantial digital marketing experience including website management, SEO, project delivery and agency/supplier management.
• Experience with a CMS, ideally WordPress, and strong content/SEO knowledge.
• Proficient in GA4 and Looker Studio for analytics and reporting.

Responsibilities

• Manage the firm's website through WordPress with content updates and maintenance.
• Drive the digital marketing roadmap and coordinate projects, agencies and stakeholders.
• Lead SEO activities and website optimisation to improve visibility across search engines.
• Advise stakeholders on digital content best practices for engaging online content.
• Analyze digital performance using GA4 and Looker Studio, producing reports and dashboards.
• Support email marketing and social media activity with performance insights.

Skills

Digital marketing

Website management

SEO

Project delivery

Agency management

WordPress (CMS)

GA4

Looker Studio

Email marketing

CRM systems

Vuture

InterAction

Tools

WordPress

Job description

Digital Marketing Senior Executive | London (EC2N) | up to £50k with hybrid working

An opportunity has arisen for a Digital Marketing Senior Executive to join an established international law firm, taking day-to-day ownership of its digital marketing activity and website development.

This is a hands-on, specialist role within the Marketing & Business Development team, offering responsibility for the digital roadmap, website optimisation, SEO, analytics and the delivery of digital projects. Working closely with senior stakeholders, international teams and external agencies, you will play a key role in enhancing the firm's online presence and digital performance.

Key Responsibilities

• Manage the firm's website through WordPress, overseeing content updates, user access, maintenance and ongoing development.
• Drive the digital marketing roadmap, coordinating projects, agencies, suppliers and internal stakeholders to ensure effective delivery.
• Lead SEO activity and website optimisation, improving content, metadata, user journeys and visibility across search engines and AI-driven discovery tools.
• Advise stakeholders on digital content best practice, supporting the development of engaging, effective online content.
• Analyse digital performance using GA4 and Looker Studio, producing reports and dashboards to identify opportunities for improvement.
• Support email marketing and social media activity, providing performance insights and recommendations.

About You

You will have substantial digital marketing experience, including website management, SEO, project delivery and agency or supplier management. Experience within a law firm, would be advantageous.

You should also bring:

• Experience with a CMS, ideally WordPress, alongside a strong understanding of digital content and search optimisation.
• Practical experience using GA4 and Looker Studio to analyse performance and recommend improvements.
• Confidence managing multiple projects and engaging stakeholders at all levels.
• Experience with email marketing platforms and CRM systems; Vuture and InterAction knowledge would be beneficial.
• Excellent communication, organisation and prioritisation skills, with a proactive, hands-on approach.
• Basic HTML and CSS skills would be an advantage.

This is an excellent opportunity for a digitally focused marketing professional to take ownership of a varied role within an international legal environment.