Digital Marketing Executive

Michael Page; Glasgow; Hybrid; GBP 35,000 - 45,000; Full time

Benefits offered by this job

Hybrid working

Learning & development

Competitive benefits

Job summary

Michael Page is seeking a Digital Marketing Executive in Scotland to own SEO, website content, paid campaigns and performance analytics. You will drive online visibility and campaign effectiveness within a collaborative, award-winning environment.

Join a client renowned for excellence in professional services and contribute to growth through data-driven marketing, stakeholder collaboration and best practices in a hybrid working setting.

Qualifications

• At least 3 years' experience in a digital marketing role.
• Strong knowledge of SEO, content optimisation and digital marketing best practice.
• Hands-on experience managing PPC and paid social campaigns.
• Experience using CMS platforms such as WordPress.
• Strong analytical skills and confidence working with digital performance data.
• Excellent communication and stakeholder management skills.
• A highly organised approach with strong attention to detail.
• Experience within a B2B or professional services environment would be advantageous but is not essential.

Responsibilities

• SEO & Website Performance: conduct keyword research, optimise on-page content, keep content fresh, publish via WordPress CMS.
• Digital Campaigns: support planning and delivery of integrated campaigns, manage paid activities across PPC and paid social, assist with email marketing.
• Analytics & Reporting: monitor performance with Google Analytics and other tools, translate data into insights, produce reports for stakeholders.
• Collaboration: work with senior stakeholders and support broader marketing initiatives, stay ahead of trends.

Skills

SEO

Content optimisation

PPC

Paid social

Analytics

Communication

Stakeholder management

Organisation

Tools

WordPress

Job description

This is an excellent opportunity for a digital marketing professional to take ownership of SEO, website content, paid campaigns and performance analytics within a highly regarded Scottish professional services organisation. You'll play a key role in driving online visibility and campaign effectiveness while working in a collaborative, award-winning environment.

Client Details

Our client is a leading Scottish professional services organisation with a longstanding reputation for excellence, innovation and client service. Recognised multiple times as a Law Firm of the Year and known for its collaborative, people-focused culture, the business combines commercial ambition with a strong commitment to employee development, ESG principles and making a positive impact in the communities it serves.

Description

We're seeking an ambitious Digital Marketing Executive to lead and support a broad range of digital marketing activities across SEO, website content, paid campaigns and performance analytics.

Key Responsibilities

• SEO & Website Performance
  • Conduct keyword research and identify opportunities to increase organic visibility
  • Optimise on-page content and support SEO best practice across the website
  • Keep digital content fresh, relevant and aligned with business objectives
  • Create, edit and publish content through CMS platforms including WordPress
• Digital Campaigns
  • Support the planning and delivery of integrated marketing campaigns
  • Manage and optimise paid digital activity across PPC and paid social channels
  • Assist with email marketing campaigns and audience engagement initiatives
  • Collaborate with stakeholders to maximise campaign effectiveness
• Analytics & Reporting
  • Monitor campaign and website performance using Google Analytics and other reporting tools
  • Translate marketing data into actionable insights and recommendations
  • Produce meaningful reports for internal stakeholders
• Collaboration
  • Work closely with senior stakeholders and subject matter experts across the business
  • Support broader marketing and business development initiatives
  • Stay ahead of emerging digital marketing trends and best practices

Profile

• At least 3 years' experience in a digital marketing role
• Strong knowledge of SEO, content optimisation and digital marketing best practice
• Hands-on experience managing PPC and paid social campaigns
• Experience using CMS platforms such as WordPress
• Strong analytical skills and confidence working with digital performance data
• Excellent communication and stakeholder management skills
• A highly organised approach with strong attention to detail
• Experience within a B2B or professional services environment would be advantageous but is not essential

Job Offer

• Join an award-winning Scottish organisation with an exceptional reputation in its sector.
• Be part of a collaborative, forward-thinking culture built around innovation, openness and continuous improvement.
• Gain exposure to a sophisticated marketing environment where digital channels play a key role in business growth.
• Work with experienced professionals and influential stakeholders across the organisation.
• A varied role offering ownership across SEO, content, paid media and analytics rather than being confined to a single marketing discipline.
• Hybrid working and an inclusive culture committed to supporting employee development and wellbeing.
• Enhanced benefits package.
• Salary between £35-45,000 per annum.