Digital Marketing/Sales Executive

Tantilium; United Kingdom; Remote; GBP 40,000 - 65,000; Full time

Job summary

Tantilium seeks a performance-driven B2B digital marketing specialist to bridge marketing and sales for Tantilium Cloud Runner. You’ll plan campaigns across search, social, email, and content, and manage our marketing automation to keep the funnel healthy.

You’ll collaborate with writers and the sales team to target priority accounts, follow up on inbound interest, and book first meetings. You will track funnel metrics and adjust budgets to maximize pipeline over clicks.

Qualifications

• A few years in B2B digital marketing, sales development or a mix of both, ideally selling software
• Hands-on experience with paid search and social, email campaigns and SEO basics
• Experience with a marketing automation platform such as HubSpot or Marketo
• Comfort with numbers. You can build a simple funnel report and explain what it means
• Clear, natural writing for emails, ads and landing pages
• Confidence reaching out to potential customers and having a first conversation with them

Responsibilities

• Plan and run campaigns across search, social, email and partner channels
• Manage our marketing automation and lead scoring, and keep the handoff to sales clean and quick
• Work with sales on account-based campaigns for priority target accounts
• Follow up on inbound interest and book qualified first meetings for the sales team
• Work with writers and subject-matter experts to turn ideas into content that brings in the right audience
• Track results honestly, report on whats working, and move budget accordingly

Skills

B2B digital marketing

Paid search

Social campaigns

Email campaigns

SEO basics

Marketing automation (HubSpot/Marketo)

Funnel reporting

Copywriting

Account-based marketing

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Marketo

Job description

Help the right companies find Tantilium Cloud Runner, and turn that interest into conversations with sales. You'll run campaigns across channels and stay close to the pipeline they create.

We sell to platform and infrastructure teams, who are hard to reach and quick to ignore anything that sounds like marketing. What works is useful content, well-targeted campaigns and fast, thoughtful follow-up.

This role sits between marketing and sales. You'll plan and run digital campaigns, manage our marketing automation, work target accounts with the sales team, and follow promising leads through to a first meeting. You'll be measured on the pipeline you help create, not on clicks.

Responsibilities

• Plan and run campaigns across search, social, email and partner channels
• Manage our marketing automation and lead scoring, and keep the handoff to sales clean and quick
• Work with sales on account-based campaigns for priority target accounts
• Follow up on inbound interest and book qualified first meetings for the sales team
• Work with writers and subject-matter experts to turn ideas into content that brings in the right audience
• Track results honestly, report on whats working, and move budget accordingly

Requirements

• A few years in B2B digital marketing, sales development or a mix of both, ideally selling software
• Hands-on experience with paid search and social, email campaigns and SEO basics
• Experience with a marketing automation platform such as HubSpot or Marketo
• Comfort with numbers. You can build a simple funnel report and explain what it means
• Clear, natural writing for emails, ads and landing pages
• Confidence reaching out to potential customers and having a first conversation with them

Nice to have

• Experience marketing to developers or technical buyers
• Some understanding of cloud infrastructure or DevOps
• Experience running account-based marketing programmes