Digital Marketing & Paid Media Manager

The Candidate Recruitment Agency; United Kingdom; Remote; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Employer pension contribution

Fully remote (UK-based)

25 days annual leave

Autonomy to shape strategy

Travel to events across the UK with TO

Job summary

The Candidate Recruitment Agency partners with a fast-growing UK live events business to appoint a Digital Marketing & Paid Media Manager. You’ll own in-house marketing, working directly with the management team to sell more event tickets and boost advertising performance.

This hands-on role lets you set the strategy, build campaigns, produce your own creative, and adapt plans based on results. You’ll shape the marketing direction and drive growth across the UK.

Qualifications

• Proven hands-on paid media experience across Meta, TikTok and Google Ads, with clear examples of driving sales or conversions.
• Genuine creative spark: can design, film, edit and test content without external help.
• Experience building organic social channels and managing website or landing pages.
• Confident with analytics, tracking, budgets and turning data into practical recommendations.
• Self-motivated and highly organized to run a marketing function independently.

Responsibilities

• Lead paid advertising across Meta, TikTok and Google Ads from strategy to daily optimisation.
• Build campaigns for multiple UK events and audiences; test creative, copy and landing pages.
• Track revenue, CPA, ROAS and conversion; report insights and adjust plans.
• Maintain measurement through GA4, pixels, GTM, UTMs and ticketing data.
• Create and edit video ads, graphics and promotional material; own content calendar.

Skills

Paid media

Meta Ads

TikTok Ads

Google Ads

Creative content

Analytics

Budgets & optimization

Independent work

Video editing

Tools

GA4

Pixels

Google Tag Manager

UTMs

WordPress

Eventbrite

Job description

Are you a creative, self-driven performance marketer who loves owning the whole picture, from paid media strategy to filming and editing your own ads?

The Role

We’re working with a fast-growing UK live events business to appoint a Digital Marketing & Paid Media Manager. As the sole marketing lead, you’ll take full ownership of in‑house marketing, working directly with the management team. The goals are clear: sell more event tickets, improve advertising performance and build a stronger national brand.

This is a hands‑on, doer’s role. You’ll own the strategy, but you’ll also build and optimise the campaigns, produce your own creative and change the plan based on results. You’ll have real autonomy to shape the marketing strategy and creative direction, and you’ll see your impact quickly.

Key Responsibilities

Paid Media & Ticket Sales

• Lead paid advertising across Meta, TikTok and Google Ads (especially Search), from strategy and budget allocation through to daily optimisation
• Build campaigns for multiple UK events and audiences
• Test creative, copy, targeting, bidding and landing pages to drive more ticket purchases
• Track and report on ticket revenue, cost per purchase, ROAS and conversion, and act on what the data tells you
• Maintain accurate measurement through GA4, pixels, Google Tag Manager, UTMs and ticketing‑platform data

Creative, Social & Brand

• Create and edit video ads, short-form content, graphics, copy and promotional material yourself
• Plan, publish and grow organic TikTok, Instagram and Facebook channels, including community engagement and a consistent content calendar
• Attend selected events to capture fresh content, and come up with creative ideas that make the brand stand out from competitors
• Produce and update marketing content for the website, event pages, ticketing platforms and social channels
• Improve event landing pages and the ticket-purchase journey, supporting SEO and conversion improvements
• Own and regularly refresh the marketing plan, launch schedule and event-by-event priorities
• Identify new growth opportunities as the business expands into new locations and larger events

About You

• Proven, hands‑on paid media experience across Meta, TikTok and Google Ads, with clear examples of driving sales or conversions
• A genuine creative spark: you can design, film, edit and test effective content without relying on an external creative team
• Experience building organic social channels and managing website or landing‑page content
• Confident with analytics, campaign tracking, budgets and turning data into practical recommendations
• Self‑motivated and highly organised, able to run a marketing function independently in a fast‑moving business

Experience in events, ticketing or multi‑location marketing, Eventbrite, WordPress and creator partnerships would be advantageous.

What’s on Offer

• Fully remote (UK‑based), with flexible Monday to Friday hours (40 hours per week)
• 25 days’ annual leave plus bank holidays
• Employer pension contribution
• Autonomy to shape the marketing strategy and creative direction
• Occasional travel to events across the UK, including some weekends, with time off in lieu

The Ideal Candidate

You’re a creative, commercial self-starter who loves being hands‑on and owning the results. You think differently, you’re happy to roll up your sleeves, and you’re motivated by seeing ticket sales and brand awareness grow because of your work.

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