Digital Marketing Officer

African Adventures Ltd.; Whiteley; Remote; GBP 28,000 - 38,000; Full time

Job summary

African Adventures Ltd. is seeking a Digital Marketing Officer to strengthen our online presence and support growth across the UK and Africa.

You will own digital activities from website management to email campaigns, content creation and social media delivery that align with our brand and charity objectives. You’ll work with teams organization-wide to plan integrated campaigns, monitor performance, and identify opportunities to improve results using our digital channels.

Qualifications

• Two years in a similar digital marketing role.
• Experience with websites using WordPress.
• Experience with CRM and marketing automation platforms.
• Experience with social media management and content creation.
• Knowledge of SEO and content marketing.
• Strong copywriting and communication skills.

Responsibilities

• Plan, manage and deliver integrated digital campaigns across email, social and web.
• Create engaging content for blogs, newsletters and campaigns.
• Monitor performance with analytics and report insights to stakeholders.
• Ensure GDPR/compliance in campaigns and data handling.
• Collaborate with Marketing and Foundation teams to align with brand and goals.
• Oversee website content, SEO improvements and landing pages.
• Manage the volunteer portal pages and content as part of campaigns.
• Support campaigns with data-driven optimization and audience segmentation.

Skills

Digital marketing

Content creation

Copywriting

SEO

Analytics

Email marketing

Social media

Education

Marketing degree

Tools

WordPress

CRM systems

Marketing automation

Google Analytics

Job description

We’re looking for a creative and digitally savvy Digital Marketing Officer with a drive to improve, a passion for engaging audiences, and the ability to turn ideas into effective campaigns that support our work.

About Us

African Adventures creates life-changing international volunteering experiences for schools, colleges and charities, enabling groups to make a meaningful difference in communities across Ghana, Kenya, Zanzibar and The Gambia. Working in partnership with more than 50 schools, we deliver educational, cultural and community-focused programmes that have a lasting impact on both participants and the communities we support.

We’re a unique organisation, combining the expertise of a tour operator with the purpose of an international development organisation. We deliver life-changing volunteering experiences for schools, colleges and charities, providing a fully managed travel service that includes everything from flights and accommodation to pre-departure support and fundraising guidance. At the same time, we work closely with our partner schools across Africa to improve school facilities, expand educational opportunities and create lasting, positive impact for the communities we support.

In addition, we deliver impact into our partnered schools through our very own Charity, African Adventures Foundation. Through the foundation we deliver life changing projects seeing the school environment and the learning experience of thousands of African children drive up education inline with our mission to make thousands more global citizens.

About The Role

We’re looking for an enthusiastic Digital Marketing Officer to help strengthen African Adventures’ online presence and support our continued growth.

It’s an exciting time to join us, with opportunities to develop how we promote our company and foundation across the UK and our destinations in Africa.

This is a varied role where you’ll take ownership of our digital marketing activities, from managing our websites and email campaigns to creating content and delivering social media activity that supports our organisational and charity objectives.

Working closely with teams across the organisation, you’ll plan and deliver integrated campaigns, ensuring our communications are consistent with our brand and wider strategic goals. You’ll also monitor performance, analyse data and identify opportunities to improve results and make the most of our digital channels.

You’ll join a supportive, people-focused organisation where you can take ownership of your work and play an important role in shaping our digital marketing activity.

About You

You’ll have experience in digital marketing, with a good understanding of websites, email marketing, social media and content creation.

You’ll bring strong copywriting and communication skills, excellent organisational abilities and a confident, analytical approach to measuring performance and improving results.

Experience in educational travel, the charity sector or international development would be advantageous. Most importantly, you’ll be collaborative, adaptable and keen to develop your skills in a purpose-driven organisation.

We’re proud to be a small, effective team with a clear sense of purpose, creating genuinely life-changing volunteering experiences and lasting impact. If you’d like to be part of this, we’d love to hear from you.

Job Responsibilities and Duties:

Email Marketing

• Plan, create, anddeliver targeted emailmarketing campaigns based on company content.
• Build audience segmentsand develop automatedcustomer journeys whereappropriate.
• Monitor campaign performanceand continually optimiseengagement and conversionrates.
• Ensure compliance withGDPR.
• Provide the Marketing Manager and National Sales & Partnerships Manager with analytics and performance reports on effectiveness driving improvements.

Website Management (African Adventures/ African Adventures Foundation)

• Manage and maintainthe organisation’s website,ensuring content isaccurate, engaging, andup to date and inline with branding guidelines.
• Create and publishwebsite content, landingpages, blogs, andcampaign pages.
• Improve website performancethroughsearch engine optimisation(SEO), user experienceenhancements, and conversionrate optimisation.
• Monitor website analyticsand recommendimprovements based onperformance data.
• Liaise with our external website developers to build new elements or fix any bugs/ issues.
• Test all new elements on the staging site before they are deployed.

Portal Management (My African Adventure)

• Manage and maintainthe volunteer portal,ensuring content isaccurate, engaging, andup to date.
• Create and publish new tour, hotel, partner school and destination pages.
• Liaise with our external website developers to build new elements or fix any bugs/ issues.
• Test all new elements on the staging site before they are deployed.

Content Marketing

• Create, edit, andmanage high-qualitydigital content, includingarticles newsletters, blogs, videos, graphics, and othermultimedia assets.
• Develop content calendarsthat support marketingcampaigns and businesspriorities, working closely with our Partnerships team and Foundation team.
• Ensure all contentaligns with brandguidelines and messaging.

Social Media

• Deliver the social media strategy across the organisation’s channels, ensuring content aligns with brand guidelines and wider company and charity objectives.
• Proofread, edit and quality-check social media content before scheduling
• Plan, develop and deliver social media campaigns to support company and charity objectives.
• Monitor social media channels and respond to comments, messages and enquiries in a timely and appropriate manner.
• Monitor social media performance, analyse key metrics and produce monthly reports, highlighting insights and recommendations for improvement.
• Keep up to date with social media trends, platform developments and competitor activity, using these insights to suggest new content ideas and opportunities to improve audience engagement and performance.

General Duties

• Deputise for the Marketing Manager as required.
• Assist with the smooth running of departmental functions, including collaborative working with the Kenya Marketing team.
• Support specific functions such as RYI’s, and feedback processes where required.
• Any other adhoc tasks as required.

Person specification:

• At least two years working in a similar role
• Degree or equivalentqualification in Marketing
• Experience managing websitesusing a system such as WordPress
• Experience using CRMand marketing automationplatforms.
• Experience with socialmedia management andcontent creation.
• Knowledge of SEO andcontent marketing.
• Experience using analyticstoolssuch as GoogleAnalytics.
• Strong copywriting andcommunication skills.
• Excellent organisationaland project managementskills.
• Ability to analysedata and translateinsights into action.
• Strategically thinking, creative, and innovative
• Good organisation and planning skills
• A collaborative approach, working closely with colleagues to deliver outstanding campaigns.
• Experience of educational travel, adventure travel, or NGO charity sectors.
• Passionate about international development, Africa, or improving the lives of children.

Interviews will take place in person at our head office in Whiteley, Hampshire on Monday 9th and Tuesday 10th November 2026 .