Digital Marketing Officer

Niche Recruitment Ltd; London; Remote; GBP 28,000 - 35,000; Part time

Job summary

A leading charity is seeking a Digital Marketing Officer to enhance the visibility and support for dementia carers across the UK. This role involves managing digital channels, executing impactful campaigns, and creating engaging content in a remote-working environment. The position offers a competitive salary and a generous benefits package, including flexible working arrangements.

Benefits

27 days annual leave plus bank holidays

Health cash plan

Life assurance

Enhanced carers and sick leave

Flexible working culture

Qualifications

• Proven experience in creating successful email and social media campaigns.
• Demonstrable experience managing Google Grants accounts.
• Strong copywriting skills for engaging copy.

Responsibilities

• Manage and grow digital presence across platforms.
• Plan and execute paid digital campaigns.
• Produce compelling content aligned with campaign objectives.

Skills

Email campaigns

Social media campaigns

Copywriting

Google Grants management

Data analysis

WordPress

Tools

Mailchimp

Job description

Are you a digital marketer who wants to use your skills to make a real difference?

This is your opportunity to be part of a growing charity that puts unpaid carers at the heart of everything it does. Join a passionate, remote-working team committed to championing the rights and well-being of dementia carers across the UK.

As Digital Marketing Officer, you'll play a key role in helping Dementia Carers Count raise awareness, grow support, and deliver impactful campaigns. You’ll manage digital channels, deliver paid campaigns, and help create compelling content that connects with carers, supporters and the wider public. This role is ideal for someone who thrives in a small, agile team where your work has real impact, every day.

The role offers a salary of £35,000 FTE, £28,000 pro-rata’d for 28 hours per week. The team work predominantly remotely across the UK and get together to collaborate in-person in the London office. A generous benefits package is on offer, including 27 days’ annual leave plus bank holidays, a health cash plan, life assurance, enhanced carers and sick leave, and a supportive, flexible working culture.

Join Dementia Carers Count to help ensure no dementia carer feels isolated, invisible or alone.

Key responsibilities of the Digital Marketing Officer

• Manage and grow Dementia Carers Count’s presence across digital and social platforms
• Plan and execute paid digital campaigns including Google Grants, driving engagement and income
• Produce compelling, accessible content and assets aligned to campaign objectives
• Monitor trends and social listening tools to shape and refine communications
• Share audience insights with internal teams to inform campaigns and fundraising
• Create opportunities to share lived experiences of dementia carers through storytelling

Skills & Experience

• Proven experience of creating successful email and social media campaigns to drive awareness, behaviour change and donations, across a range of platforms like YouTube, X, Facebook, Instagram and LinkedIn
• Demonstrable experience of managing Google Grants accounts and optimising PPC spend
• Strong copywriting skills to develop engaging copy that engages with relevant audiences
• Skilled in using WordPress or similar CMS, and familiar with email marketing tools, such as Mailchimp
• Comfortable analysing digital performance data to shape future strategy
• Experience in a small organisation where you’ve worked flexibly and collaboratively

How to Apply

Niche Recruitment is proud to partner with Dementia Carers Count on the recruitment for this role and will be managing all applications.

DCC is a ‘Disability Confident Committed’ employer, and on their behalf, we aim to offer an interview to any candidate that tells us they have a disability and meets the minimum criteria for the role. Should you wish to disclose this information, please do so by adding this to the body of your email to [e-mail] along with your CV.

We are committed to providing reasonable adjustments to ensure that all applicants have an equal opportunity to participate in the recruitment process. If you have a disability and require an adjustment to allow you to apply for this role, please contact Michelle at Niche Recruitment to discuss your needs. Examples of adjustments we may provide include, but are not limited to, alternative application formats, accessible interview locations, and support during assessments.