Digital Marketing Manager - Personal Care (Fixed Term Contract)

JR United Kingdom; England; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading FMCG business is seeking a Digital Marketing Manager for a 12-month fixed-term contract in Hertfordshire. This role involves shaping digital activation for high-street brands, managing campaigns across various channels, and optimizing performance through data analysis. Ideal candidates will have a strong background in digital marketing within the FMCG sector and proven success in campaign delivery.

Qualifications

• Experience in FMCG or relevant consumer sector.
• Track record of successful campaigns in paid, organic, and influencer channels.
• Strong understanding of digital tools and analytics.

Responsibilities

• Lead paid media and influencer activity across selected brands.
• Manage digital shelf content and improve online presence.
• Analyze performance data and report against KPIs.

Skills

Digital marketing experience

Campaign management

Project management

Tools

Adobe Analytics

Content management tools

Job description

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Digital Marketing Manager - Personal Care (Fixed Term Contract), hertfordshire

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Client:

Allexo Search

Location:

hertfordshire, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

23.05.2025

Expiry Date:

07.07.2025

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Job Description:

We're partnering with a well-known FMCG business that owns a portfolio of established consumer brands across personal care, household and beauty.

As they continue to invest in digital transformation, they're now looking for a Digital Marketing Manager to join their team on a 12-month fixed-term contract.

This is a brilliant opportunity to shape digital activation across a range of high-street brands - from paid media to influencer marketing, organic social and digital shelf content.

The Role:

You'll be responsible for delivering best-in-class digital activation in line with brand and business strategy, supporting brand visibility and performance across key platforms.

Key responsibilities include:

• Leading paid media and influencer activity across selected brands
• Managing digital shelf content and improving online presence
• Developing monthly organic social calendars and content
• Analysing performance data and reporting against KPIs
• Supporting the Senior Digital Marketing Manager with annual plans, budget and agency management
• Leading test-and-learn initiatives to optimise performance across channels

What We're Looking For:

• Digital marketing experience within FMCG or a relevant consumer sector
• A track record of delivering successful campaigns across paid, organic and influencer channels
• Strong understanding of digital tools (Adobe Analytics, social media platforms, content management tools etc.)
• Able to manage external agencies and internal stakeholders effectively
• Proactive, self-starter with excellent project management and reporting skills