Marketing Manager

Blue Legal; Wokingham; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading regional law firm is seeking a Marketing Manager to develop their overall marketing strategy. This mid-senior level position involves executing annual plans, managing budgets, and nurturing client relationships, requiring significant experience in professional services. The ideal candidate will possess strong communication skills and marketing management experience within a law firm or similar environment.

Qualifications

• 5 years in marketing/BD with a strong understanding of professional services.
• Experience in managing conflicting priorities in partner-led environments.

Responsibilities

• Create and execute annual marketing and BD plans.
• Oversee strategic projects and ensure alignment with firm goals.
• Develop targeted marketing campaigns and manage client database.

Skills

Excellent written and oral communication

Proficiency in MS Office

E-marketing skills

Job description

Direct message the job poster from Blue Legal

Blue Legal are working exclusively with a leading regional law firm who are recruiting a Marketing Manager to join their office. The role will be based around the development of the overall marketing strategy and tactical plan for the firm in conjunction with Marketing partners and the CFO.

The Responsibilities:

• Work with department heads to create and execute annual marketing and BD plans, manage the marketing budget, and analyse market data for growth.
• Oversee strategic projects, ensuring alignment with firm goals and effective collaboration with all relevant stakeholders.
• Develop targeted marketing campaigns, manage client database, and ensure follow-ups to build and maintain client relationships.
• Manage firm-wide advertising, organise marketing events, liaise with departments for content creation, and oversee sponsorships.
• Manage and update the firm’s website, oversee social media accounts, and collaborate on SEO/PPC strategies.
• Enhance media relationships, manage PR opportunities, and lead digital PR efforts, including maintaining firm reviews and handling media inquiries.
• Advise on pitch strategy, manage pitch documents, ensure brand consistency, and oversee directory submissions.
• Organise and attend client hospitality events, manage networking opportunities for fee earners, and represent the firm at hosted events.

The Candidate:

• 5 years in marketing/BD, with a strong understanding of professional services processes and experience in managing conflicting priorities in partner-led environments.
• Excellent written and oral communication skills, with the ability to create compelling content tailored to specific audiences.
• Proficient in MS Office and e-marketing, with experience in organising and hosting both in-person and virtual events.

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Legal Services and Law Practice

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