DIGITAL MARKETING MANAGER (ONLINE FASHION BRAND )

House of Fashion Associates Ltd; London; On-site; GBP 46,000 - 55,000; Full time

Job summary

A leading online fashion brand in East London seeks an experienced E-Commerce Digital Marketing Manager. The role involves crafting digital strategies, managing multi-channel campaigns, and utilizing data analytics to drive growth. The ideal candidate will have over 5 years of expertise in digital marketing, with a focus on SEO, social media, and customer retention.

Qualifications

• 5+ years in digital marketing with success in multiple areas.
• Strong skills in Google Analytics and experience with Meta platforms.
• Detail-oriented with excellent communication skills.

Responsibilities

• Develop and manage digital marketing strategies for prospecting and retargeting.
• Manage email marketing campaigns and optimize multi-channel campaigns.
• Utilize analytics tools for reporting and enhancing user experience.

Skills

Digital marketing

SEO

Social media

Email marketing

PPC

Paid media

Analytics

Education

Degree or qualification in e-Commerce or digital marketing

Tools

Google Analytics

Klaviyo

Job description

E-COMMERCE DIGITAL MARKETING MANAGER (ONLINE FASHION BRAND)

Location: East London

Working: 4 days head office based

Salary: Up to £55K

Our client, a successful online fashion brand, is looking to recruit an experienced Ecommerce/Digital Marketing Manager to join their team in East London. The ideal candidate will have extensive experience in digital marketing within the online fashion sector, especially with Meta platforms.

Who are you?

• Obsessed with digital marketing and social platforms
• Data-driven, with strong analytical skills to identify trends and optimize strategies
• Passionate about digital marketing, loyalty, and customer retention
• Eager to contribute to the growth and elevation of the brand

Responsibilities:

• Develop and manage digital marketing strategies for prospecting and retargeting, focusing on ROAS
• Manage email marketing campaigns, including newsletters, flows, and segmentation
• Build and maintain audience lists across channels
• Oversee multi-channel digital campaigns (Meta, Google), optimizing and testing content
• Enhance user experience and strategize loyalty and retention digitally
• Utilize analytics tools to report on metrics and inform optimizations
• Support SEO strategy development and implementation
• Improve community engagement across digital touchpoints and explore new channels
• Collaborate with marketing team on digital plan development
• Stay updated on industry trends and innovate strategies

Ideal Candidate:

• 5+ years in digital marketing with proven success in SEO, social media, email marketing, PPC, and paid media
• Experience with Meta platforms and SEO
• Strong Google Analytics skills
• Experience with email marketing tools, especially Klaviyo (bonus)
• Positive attitude, detail-oriented, highly organized, and able to manage multiple projects
• Excellent communication skills
• Based in London and eligible to work in the UK

Beneficial Skills:

• Degree or qualification in e-Commerce or digital marketing
• Coding/HTML knowledge
• Experience with international e-commerce sites