Editorial Marketing Manager

Nanushka; London; On-site; GBP 50,000 - 75,000; Full time

Job summary

Join a leading global fashion brand, Nanushka, as an Editorial Marketing Manager. This hands-on role involves overseeing editorial content and executing strategic marketing campaigns that reflect luxury and brand values, working closely with various teams to drive engagement and growth.

Benefits

Competitive salary

Clothing allowance

Company devices

Focus on sustainability

Energetic global team

Opportunities for development

Qualifications

• Minimum 3 years experience in editorial or marketing roles.
• Experience in fashion, beauty, or lifestyle sectors.

Responsibilities

• Plan and execute 360 marketing strategies to enhance brand engagement.
• Oversee content narratives and marketing communications.
• Analyze performance and deliver actionable insights.

Skills

Editorial eye

Luxury brand-building

Content planning

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Here is your opportunity to join the team of global fashion brand, Nanushka as Editorial Marketing Manager.

The Editorial Marketing Manager will oversee editorial content and marketing plans across all channels. This role develops and executes comprehensive 360 marketing campaigns aligned with the brand's objectives, driving engagement and supporting global growth. Focusing on social-first content, the Manager will oversee creative briefs and content planning for social media. Working closely with marketing, PR, creative, commercial, and product teams, they will manage the global marketing calendar to ensure alignment and timely execution of campaigns. They will also lead brand copywriting and editorial storytelling that reflect the brand's luxury positioning and values. Monitoring performance and considering data insights will be key to optimizing content and strengthening the brand's digital presence. This hands-on role is ideal for a marketer with a strong editorial eye and a passion for luxury brand-building.

Key Responsibilities:

• Plan and execute refined, 360 marketing strategies that elevate brand desirability, drive client engagement, and enhance global positioning across owned, earned, and paid touchpoints.
• Own and oversee the global marketing and communications calendar, ensuring seamless coordination and alignment of key initiatives across all key markets and teams, and strategically planning marketing activations around internal and external brand milestones.
• Curate and oversee the creation of elevated content narratives, ensuring each campaign, editorial content piece, product launch, and brand activation reflects Nanushka's luxury, crafted modernity ethos.
• Develop, and oversee a calendar of mini content series, tailored to reflect the brand's ethos, internal and external key calendar moments, and to foster a deeper audience connection through relevant storytelling.
• Lead and execute copywriting for all marketing communications, ensuring consistent brand tone of voice and messaging across all touchpoints.
• Strengthen and lead the brand's social media vision, partnering with the creative team to brief aspirational yet authentic storytelling across Instagram, TikTok, Pinterest, and emerging platforms, to grow and nurture an engaged community.
• Collaborate cross-functionally with Creative, Merchandising, E-commerce, and PR teams, ensuring campaigns are cohesive, timely, and executed to the highest aesthetic and strategic standards.
• Analyze campaign and content performance, delivering on post campaign reports, actionable insights, and strategic recommendations to continually refine and elevate brand and trade marketing efforts.
• Identify and cultivate strategic partner relationships with relevant cultural tastemakers, creators, and luxury collaborators to add depth to the brand's editorial content by spotlighting authoritative voices in relevant verticals.

About You:

• 3 years experience minimum in editorial or marketing lead roles
• Experience in fashion/beauty/lifestyle

What we offer:

• A comprehensive benefits package including a competitive salary, clothing allowance and company devices
• A purpose-driven business with a focus on sustainability in all aspects of our business
• An energetic and open-minded global team
• The possibility to learn, develop yourself and be part of the growth story of Nanushka