Digital Marketing Manager (Manufacturing / B2B)

Ernest Gordon Recruitment; Tamworth; Hybrid; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Hybrid working

Fantastic holiday entitlement

Training

Career progression

Company benefits

Job summary

Ernest Gordon Recruitment is seeking an experienced Digital Marketing Manager for a manufacturing/B2B business in Tamworth. The role focuses on developing and executing UK marketing strategies, driving CRM-driven campaigns and demand generation across digital channels.

You will oversee a small marketing function, manage HubSpot-based campaigns and collaborate with sales, product and leadership teams to deliver measurable growth and brand visibility in a hybrid working environment.

Qualifications

• Experience as Marketing Manager or senior marketing role.
• Strong B2B marketing background in engineering/industrial/energy sectors is preferred.
• Experience using CRM and marketing automation platforms, especially HubSpot.

Responsibilities

• Develop and deliver the UK marketing strategy aligned with commercial goals.
• Manage HubSpot CRM, automation, campaigns and customer journeys.
• Drive lead generation and improve conversion of marketing leads.
• Create targeted email campaigns, landing pages, forms, CTAs and nurturing journeys.
• Manage customer data, segmentation and CRM governance to maximise opportunities.
• Create engaging content across social media, digital channels and collateral.
• Support go-to-market strategies for new products and services.

Skills

Proven Marketing Manager experience

B2B marketing experience

CRM/Marketing automation

Tools

HubSpot

Job description

Digital Marketing Manager (Manufacturing / B2B)

£45,000 - £50,000 + Hybrid Working + Fantastic Holiday Entitlement + Training + Career Progression + Company Benefits

Tamworth

Are you an experienced Marketing Manager with a strong background in B2B marketing, digital campaigns and CRM?

Do you want to join an innovative clean energy business helping to transform the UK's renewable energy landscape through cutting-edge biomethane solutions?

This company are an innovative clean energy business pioneering the production and supply of on-farm biomethane and CNG solutions. By connecting producers and end users, they enable businesses to decarbonise their operations, reduce emissions and adopt sustainable fuel alternatives. With a strong commercial pipeline and advanced technology, they are driving the transition towards a low-carbon future and reshaping the UK's renewable energy market.

This is an exciting opportunity to take ownership of the UK marketing strategy, developing and delivering campaigns that increase brand awareness, generate high-quality leads and support commercial growth. You will work closely with senior leadership, sales and product teams, while overseeing a small marketing function and helping shape the company's presence across digital channels, events and product launches.

On offer is the opportunity to join a growing and forward-thinking organisation where you will have genuine ownership of the marketing function, alongside hybrid working, training, career progression and the opportunity to make a visible commercial impact.

This role would suit an experienced Marketing Manager with a strong B2B background who is confident using CRM and marketing automation platforms, particularly HubSpot, and enjoys combining strategic planning with hands-on campaign delivery.

The Role:

• Develop and deliver the UK marketing strategy in line with wider commercial objectives
• Manage and optimise HubSpot CRM, marketing automation, campaigns and customer journeys
• Drive lead generation and improve the quality and conversion of marketing leads
• Develop targeted email campaigns, landing pages, forms, CTAs and lead nurturing journeys
• Manage customer data, segmentation and CRM governance to maximise commercial opportunities
• Create and oversee engaging content across social media, digital channels and marketing collateral
• Support go-to-market strategies for new products, services and commercial initiatives

The Person:

• Proven experience as a Marketing Manager or in a similar senior marketing position
• Strong B2B marketing experience, ideally within an engineering, energy, technology or industrial environment

Reference: BBBH 27257

Keywords: Marketing Manager, B2B Marketing, Digital Marketing, Marketing Manager, HubSpot, CRM, Marketing Automation, Lead Generation, Brand Management, Content Marketing, Renewable Energy, Biomethane, Clean Energy, Engineering, Industrial Marketing

We are an equal opportunities employer and welcome applications from all suitable candidates. The salary advertised is a guideline for this position. The offered remuneration will depend on your experience, qualifications, and skillset.