Digital Marketing Manager

TN United Kingdom; Wolverhampton; On-site; GBP 33,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Manager for a 12-month fixed-term contract. This role is pivotal in enhancing customer engagement and optimizing e-commerce strategies to drive bookings for their Pubs and Hotels. You will be responsible for implementing innovative digital strategies, analyzing customer behavior, and collaborating with various teams to ensure a seamless online experience. The company values personality and passion, offering a supportive environment where your contributions can make a significant impact. Join a team that prioritizes its people and fosters a culture of growth and development.

Benefits

Apprenticeship programmes

Enhanced Maternity & Paternity Leave

30% off in Marston’s pubs

20% off accommodation

Discounts on major retailers

Share save incentive scheme

Employee assistance programme

Qualifications

• Experience in digital marketing with a focus on customer engagement strategies.
• Strong analytical skills to assess data and customer behavior.

Responsibilities

• Develop and implement customer engagement strategies to increase bookings.
• Optimize website performance and analyze data for improvements.

Skills

Conversion Rate Optimisation (CRO)

Search Engine Optimisation (SEO)

Paid Media Channels

Content Management Systems (CMS)

Effective Communication Skills

Data Analysis

Multitasking

Job description

Digital Marketing Manager - Engagement 12 month FTC up to £33,000 per annum

We’re looking for a Digital Marketing Manager - Engagement to join the Digital Marketing team on a 12-month fixed-term contract. The Digital Marketing team is responsible for driving new and existing customers into our Pubs and Hotels through an online multi-channel approach. We pride ourselves on providing a relevant and personalised experience for all our customers, which in turn drives visits and increased spend.

The Digital Marketing Manager - Engagement will cover the following key areas:

1. Develop and implement customer engagement and e-commerce optimisation strategies to increase bookings and covers from our digital estate.
2. Devise and implement a digital testing framework to deliver rapid, actionable results.
3. Optimize website performance, including speed, usability, and conversion rates.
4. Analyse data, customer behaviour, and feedback to identify areas for improvement.
5. Collaborate with wider digital and commercial teams to implement campaign activities for our pubs.
6. Support the digital and commercial teams on the digital execution of our exciting new pub formats.
7. Monitor and report on key data points to ensure results are delivered in a timely manner.
8. Stay updated with industry trends and best practices to continuously improve our digital strategies.
9. Work closely with the IT team to ensure website functionality and security.

Skills & qualities for the role:

1. Working knowledge of conversion rate optimisation (CRO) strategies and associated technology.
2. Understanding of search engine optimisation (SEO), paid media channels, and analytics.
3. Experience with content management systems (CMS) within an e-commerce environment.
4. Highly organised with the ability to multitask.
5. Effective communication skills and the ability to build relationships with internal and external stakeholders.
6. Excellent written and verbal communication skills.
7. Guest obsessed with a passion for delivering a great Guest Experience.

What you get from us - At Marston’s, we put our people first, which is why we offer real benefits alongside the expected, including:

• Apprenticeship programmes offering training & development at any career stage.
• Enhanced Maternity & Paternity Leave (subject to 26 weeks service at 15 weeks prior to EWC).
• 30% off in Marston’s pubs and 20% off accommodation through our privilege card.
• Marston’s Cheers Platform (discounts on many high street and online major retailers).
• Share save incentive scheme.
• Employee assistance programme including wellbeing support services, a confidential 24/7 helpline, up to 6 counselling sessions, and more online services.

Come as you are. Personality and passion are so important. No judgment on where you’ve come from or your story to date, just a need for the right attitude and an ambition that matches ours. We’ll accept you and celebrate you for being you.

We can’t wait to see what we can make happen together. #MarstonsWherePeopleMakePubs