Digital Campaign Manager

Morson Edge (Technology); Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Morson Edge (Technology) is seeking a Digital Campaign Manager in London, to lead integrated marketing campaigns across a growing portfolio of digital products, memberships and live events. This hybrid role offers you the chance to influence marketing strategy and drive growth within a market-leading organisation.

You will manage multi-channel campaigns including email, social and paid media, using marketing automation and CRM platforms to maximise ROI and customer engagement.

Qualifications

• Experience delivering integrated digital marketing campaigns across multiple channels.
• Proven ability to manage campaigns end-to-end with measurable ROI.
• Strong analytical skills with a data-driven approach.
• Excellent copywriting and creative briefing abilities.

Responsibilities

• Developing and delivering integrated digital marketing campaigns.
• Managing paid media across Google Ads and LinkedIn Ads.
• Supporting the launch and growth of digital products and memberships.
• Driving customer acquisition, engagement and retention campaigns.
• Managing campaign automation through CRM platforms.
• Analysing campaign performance and optimising ROI.
• Identifying cross-sell opportunities across the product portfolio.
• Collaborating with Product, Commercial, Brand and Marketing Operations teams.

Skills

Paid media

Marketing automation

CRM platforms

Multi-channel campaigns

Data-driven marketing

Copywriting

Campaign planning

Stakeholder management

Project management

Job description

Digital Campaign Manager / London / Hybrid / £70,000 + Bonus

A private equity-backed, leading international media organisation is looking for an experienced Digital Campaign Manager to lead integrated marketing campaigns across a growing portfolio of digital products, memberships and live events.

Following significant investment, the business is accelerating its digital strategy, developing new subscription products, digital services and year-round customer engagement. This is an exciting opportunity to play a key role in delivering commercially focused campaigns that drive customer acquisition, engagement and long-term growth.

The Role

You\'ll lead the delivery of integrated digital marketing campaigns designed to support product launches, increase customer engagement and maximise commercial performance.

Key responsibilities include:

• Developing and delivering integrated digital marketing campaigns
• Managing paid media across Google Ads and LinkedIn Ads
• Supporting the launch and growth of digital products and memberships
• Driving customer acquisition, engagement and retention campaigns
• Managing campaign automation through CRM platforms
• Analysing campaign performance and optimising ROI
• Identifying cross-sell opportunities across the wider product portfolio
• Working collaboratively with Product, Commercial, Brand and Marketing Operations teams

What we\'re looking for:

• Strong knowledge of paid media, marketing automation and CRM platforms
• Experience managing multi-channel campaigns across email, social and paid media
• Commercial mindset with a passion for data-driven marketing
• Strong copywriting and campaign planning skills
• Excellent stakeholder management and project management abilities

This is a fantastic opportunity to join a business undergoing significant digital transformation, where you\'ll have the opportunity to influence marketing strategy and help shape the future growth of a market-leading organisation.