Digital Marketing Manager

TN United Kingdom; Warwick; On-site; GBP 35,000 - 55,000; Full time

Job summary

An established charity organization is seeking a Digital Marketing Manager to spearhead their digital strategy. This exciting role involves optimizing website performance, managing email campaigns, and driving fundraising efforts through innovative digital marketing initiatives. The successful candidate will play a crucial role in enhancing the charity's online presence and engagement, ensuring that fundraising targets are met. With flexible hybrid working options and generous benefits, this position offers a unique opportunity to make a significant impact in the charity sector while advancing your professional development.

Benefits

Flexible hybrid working

Generous annual leave

Enhanced pension scheme

Financial support for professional development

Qualifications

• Experience managing large transactional websites.
• Strong performance marketing experience across various channels.

Responsibilities

• Manage website performance and create engaging SEO-optimized content.
• Lead email campaign segmentation, creation, and delivery.

Skills

PPC Management

SEO Optimization

Email Campaign Management

Content Creation

Project Management

Education

Degree in Marketing or related field

Tools

Google AdWords

CRM Software

Job description

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Birmingham – 1/2 days in office per week

Pitch is delighted to be exclusively supporting this fabulous charity based in central Birmingham as they look to recruit a brand-new role into their team.

Having hit a milestone fundraising target in 2024, they now have a new target set to be reached by 2028 and this role is pivotal in helping to achieve this!

The role of Digital Marketing Manager will be responsible for innovating and driving the digital strategy to elevate awareness of the charity, increase engagement and maximise audience reach to drive fundraising activity and revenue.

This is a hands-on, fully integrated digital position. Elements of the role include:

• Full management of website performance, creating fantastic and engaging content that is fully optimised for SEO.
• Supporting on the total re-design and development of a brand-new website, managing agency pitches and project managing the delivery.
• Leading on segmentation, creation, automation and delivery of email campaigns, building out the customer journey and ensuring maximum engagement and conversion.
• Managing all paid activity for PPC/Google AdWords and paid social.
• Utilising a data-driven approach to all digital campaigns, to monitor performance and make necessary changes to deliver the best results.

To be successful in this role, you’ll need to be able to demonstrate the following:

• Experience of managing a large transactional website.
• Strong performance marketing experience across PPC, paid social, CRM, email and SEO.
• Track record of leading successful digital campaigns that demonstrate increased growth and revenue generation.
• Strong project manager and ideally previous experience of delivering a new website.
• Experience in, or knowledge of the charity sector, especially in digital fundraising would be highly beneficial.

What do you get in return?

• Flexible hybrid working.
• Generous annual leave entitlement.
• Employer enhanced pension scheme with an 8% contribution.
• Financial support towards ongoing professional development.

Please note- closing date for applications is Friday 25th April.

Interviews will be held on Friday 9th May.

Offer of employment is subject to DBS checks.